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The task
Layout
Design
Sentence
Design of a high-quality reference book for use in sales.
The goal: to impressively demonstrate that modern ventilation systems are not an eyesore, but rather integrate seamlessly and elegantly into even sophisticated architectural designs. The reference book was intentionally designed to differ in layout from the current brochures.
The implementation
The reference book sharpened and modernized the brand's visual language. The focus is clearly on the visual presentation of the references, highlighting their unique characteristics. The result is a layout system that provides a clear visual framework while remaining flexible enough to accommodate the individual content of each project.
Highlights of the implementation:
- Individual design: A layout that conveys value, stands out from the standard technical catalog, and reflects Pluggit's high quality.
- Focus on aesthetics: Visualization of special architectural solutions such as air outlets integrated into window frames or air outlets color-matched to the facade.
- Structured Information: Quick orientation thanks to the clear layout system with recurring elements across all references.
- 3D system visualization: Use of precise 3D renderings that illustrate complex ventilation systems and their routing in ceilings and walls, which are invisible in the finished building, in an easily understandable and visually appealing way.
Any questions?
Hubertus von Kolkow
Head of Brand Consulting/Strategy
