€

i

5 - 10 thousand euros

key visual development

Dechra Tensolvet

For the relaunch of the Tensolvet product, the customer Dechra Veterinary Products from Aulendorf wanted a main campaign image (key visual) for communication with business customers. This was to be used both as an online and offline advertisement and as a cover for additional information materials, and to ensure high recognition.

The idea

Concepts
Concept
pre-visualization
Art Direction
layout of ads & web banners
layout of brochures

The product is offered in two versions, which can be distinguished from one another by very striking colors. The active ingredient and thus the mode of action are identical in both products, only the concentration differs. Based on the two product colors, a concept was developed on how the mode of action could be presented as impressively as possible. The ideas were coordinated with the customer using a preliminary visualization.

The implementation

The end result was an energetic key visual that captures the elegant dynamics of horses. The animal's musculoskeletal system is supported with energy rays in the two product colors. During production, real light rays were captured in the photo studio and then digitally combined with the main motif. The layout for print ads was then created. Web banners and the cover of the four-page brochure were then derived from this. For the product presentation inside the brochure, a suitable background was composed based on the lighting effects of the key visual.

Any questions?

Hubertus Edited Final
Hubertus von Kolkow

Head of Brand Consulting/Strategy

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