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Brand core realignment
kickoff workshop
Perception
Goals & Visions
Design
ALPJAGD's comprehensive reorientation begins with its brand strategy and positioning, which forms the foundation for successful brand communication. ALPJAGD positions itself as a pioneer in nature and species conservation: trendsetting and enthusiastic, sustainable and down-to-earth, and closely connected to the region. Consulting expertise, excellent service, and high quality standards make the company a trusted brand for its customers.
The brand was redefined with the guiding principle "In balance with nature, animals, and hunting." ALPJAGD stands for values such as vision, tradition, commitment, and emotion. These were specifically anchored and the motto "Follow your passion" was reinforced.
A subsequently revised corporate design is intended to emotionally and authentically reflect ALPJAGD's values and give the company a distinctive identity that clearly communicates its product and service expertise at first glance and clearly sets itself apart from the competition. To underscore the visual appeal, a new color scheme and typography, as well as a new imagery, were developed.
Communication is cross-media, so that the ALPJAGD team can effectively convey its message across all media.
In the coming years, ALPJAGD aims to build on past successes and revitalize its passion for success with a targeted communication strategy.
Photo Shoot
Engineering
Implementation
We organized and executed a multi-day photo shoot for our client. The goal was to expertly implement the newly defined visual language and showcase the emotional and authentic love of hunting and nature.
Shops
Concepts
Design
Sentence
Following the brand's reorientation, numerous communication measures were revised. The previous catalog was replaced by a magazine that not only covers products but also features content in an editorial image section.
Website
Concept & design
UX design
UI design
ALPJAGD's previous website was limited to an online shop with a brief text presentation of the company. To convey the values and passion of the ALPJAGD brand to customers, a new image page was designed that could be integrated alongside the existing online shop.
To do this, the site structure was first created using a wireframe. Based on this, a modern, emotionally appealing screen design was developed that focuses on the ALPJAGD brand and its values. The goal is to convey the passion for hunting in an appealing design. Visitors should be inspired and feel part of ALPJAGD.
Any questions?
Hubertus von Kolkow
Head of Brand Consulting/Strategy
