€ €

i

10 - 25 thousand euros

Exhibition stand

BUG aluminum systems

Our customer BUG Aluminium-Systeme is making a strong statement at the Fensterbau Frontale in Nuremberg with a unique, distinctive exhibition stand. The company is showing its flag at the world's largest trade fair for windows, doors and facades.

Engineering
trade fair concept
Design

In 2015, we set out to make BUG the premium leader in the industry in terms of external image. Our goal was to create a trade fair appearance that stood out from the crowd. But in our view, simply being eye-catching was far from enough. The aim was to make BUG's premium and design standards clear to trade fair visitors from all over the world in a confident manner. And we did this without words and without sensational fuss like plastered partition walls and annoying screen presentations.

The extraordinary body, the high-quality aesthetic design of the stand and a few selected exhibits alone should speak for themselves and inspire visitors emotionally.

After just the first few days of the trade fair, it was clear that our plan had worked. The feedback from our customer BUG was – to our delight – extremely positive. Both existing customers and numerous potential new customers were impressed and impressed at the same time – and were fully informed about bug's latest innovations.

But the impact within the company was also clearly noticeable: whether it was the company's own field staff or stand employees - everyone was proud to be able to present "their" products to curious customers and explain them in more detail in such a high-quality, chic ambience.

After such a successful trade fair, we are now tackling the upcoming communication strategy topics with bug full of energy and enthusiasm. With the clearly defined final goal of making the bug brand shine in the best possible light for all target groups.

"Thank you very much - that's what they say in Austria! I would like to thank you all very much for your "brilliant" appearance at the Fensterbau-Frontale trade fair in Nuremberg. It "resonates"! Thank you very much for your commitment, creativity, passion and dedication that you put into the "project" and its successful implementation."

– Michael Zint
Managing Director

Any questions?

Hubertus Edited Final
Hubertus von Kolkow

Head of Brand Consulting/Strategy

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