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The task
Planning & Conception
Webdesign
TYPO3 extensions
Content Management System
KAOS was able to help the luxury motorhome company Carthago to optimally present the highly complex and innovative products for their customers and to provide users with the highest possible level of user-friendliness and numerous features. With a focus on this year's Caravan Salon trade fair 2021 in Düsseldorf, we were able to completely revise the previous website both conceptually and structurally and develop new features together with our long-standing customers.
The implementation
Together with our customers, we started with a kickoff meeting with a focus on both the technical and functional features of the new website. On the basis of the findings, a modern screen design was created that was recognizable to the corporate design. The main focus was on the user-friendly interface, the quick retrieval of important information and the optimal display on all mobile devices. Thanks to high-quality images and functional 360° views, the website conveys a sophisticated look and feel.
Special features
In the course of the website relaunch, which was implemented on the basis of the TYPO3 CMS, the online presence received some highly complex features:
model consultant
The innovative model advisor gives the user the opportunity to quickly and easily filter all current integrated and partially integrated models. The filter logic contains price scales, technical information, as well as the number of sleeping places or the total height of the respective motorhome model. Thanks to an AJAX implementation, the currently suitable model types are displayed at the same time as the filter is operated.
translation function
The Carthago website is currently available in nine different languages for customers worldwide. To make content maintenance as easy as possible for our customers, an integrated translation function was used during the relaunch. This enables content to be easily filled in all languages.
Storefinder
The new dealer search enables motorhome customers to quickly and easily find dealers in their area. By entering a postcode or dealer name, the nearest dealers are displayed. The area search can be customized thanks to predefined radii and offers customers a flexible overview. A stored legend also provides more information about the services (such as rental, service) offered by the respective dealer.
new vehicle locator
The search function of the new vehicle locator gives potential new customers the opportunity to find their desired model at the nearest dealer. Thanks to a stored database, the system can find out which model types are currently available at which dealers. The cross-country search function also offers the option of finding a suitable trading partner even abroad in order to have repairs or maintenance inspected directly on site if necessary.
TYPO3 projects are always a highlight in our project portfolio because it not only gives us full control over the design, but also an innovative approach that goes beyond pure coding!
Any questions?
Cirilla Lanz
Head of Web/Digital
