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The task
Concepts
Photo Shoot
As a starting point for HOLZER's future appearance and communication, the brand core also shapes the image style. This means that the brand's core values must be expressed in the best possible way in the image. Accordingly, the HOLZER image world will from now on be defined by friendly, warm image worlds with softly flowing image transitions.
In keeping with the company's high quality standards - a central core brand attribute - technical photography must be particularly precise and detailed. Overall, we favor clear, uncluttered imagery that best showcases the special value of HOLZER's developments.
In the “People Image Style” motif area, the aim is to visualize the brand’s core attributes of “social thinking and action” and “team spirit.” Consequently, the focus here is on the topics of “interaction” and “interpersonal friendliness and sympathy.” Since authenticity is a top priority at HOLZER in every respect, we strongly advised against using so-called stock archive photographs. Because the artificially exaggerated facial expressions of the people depicted here would run diametrically counter to the credo of “authenticity.”
In this way, we have succeeded in generating visual worlds in which the company can fully identify itself and which make a significant contribution to the identity formation of the HOLZER brand.
Any questions?
Hubertus von Kolkow
Head of Brand Consulting/Strategy
