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The challenge
HOLZER's complex and individually manufactured products needed to be presented in a clear and understandable way and the website content needed to be reduced. The focus was on an optimal user experience that offers clear navigation and guides the visitor through the site with just a few clicks. Each product category has its own contact person and intuitive contact forms make product inquiries easier. In addition, the project required numerous customized programming steps beyond the CMS to meet the specific requirements.
Our approach
Planning & Conception
Screen design
icon concept
Image Film
Individual web development
The project started with an extensive kick-off workshop in which the existing navigation structure was critically examined and revised. On this basis, a first clickable prototype was created that visualized the entire page structure. A tailor-made screen design was developed for desktop and mobile devices in line with the corporate design. The implementation took place in WordPress with specific programming beyond the standard CMS functions. An internal photo shoot provided authentic imagery, providing high-quality company and product photos. The content was maintained in German, supplemented by a specially developed icon concept that presents the complex services in a clear and understandable way.
Image Film
Even before the project began, we were able to produce an image film for HOLZER that presents the company in its entirety. The film combines impressive drone footage of the company premises with detailed insights into the machines and products, as well as authentic interview scenes with the management. A stylist was on site to professionally prepare the employees for the interviews. The image film optimally reflects HOLZER's identity and has since been used successfully in external communication on the website and in social media channels.
Any questions?
Cirilla Lanz
Head of Web/Digital
