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Step 1 – The Brand Development Process
brand workshop
Brand essence
transformation workshop
Corporate Design Updates
Development of Color & Image World
This fundamental step serves to define the company's position and sharpen its profile. HÜNI+CO wanted clarity about its corporate identity as a basis for future communication. In the course of brand development, it became clear that, in addition to comprehensive technological expertise, the company's own, established corporate philosophy plays a key role. The key pillars here are the values that are lived out every day and the appreciation of others. As well as the passion to find the optimal individual solution for each customer. This is the secret of HÜNI+CO's success.
The next step was – an always exciting and challenging task – to weigh and compress all the collected aspects and use them to develop the company’s final brand core.
Step 2 – The Transformation
As part of the transformation process, the core brand values are transferred to the company's future corporate design. Together with the management, we transferred the company's brand values and various sub-terms to corresponding corporate design elements. We also defined the basic image style of the HÜNI+CO brand. The task was to express the company's core values in the best possible way through the imagery. The same applied to layout style, design language, color, logo and typography.
In this way, a very unique, striking world of colors and images was created, which on the one hand visually divides the company's divisions and on the other hand underlines the tension between innovative coating solutions - i.e. the technical competence - and the human values of the company both internally and externally.
The appearance was also brought up to date with the help of a new typography system. As part of the transformation process, a design element was developed with the "+" from the company logo, which contributes to the clear structuring of content. Staged as a grid, the plus signs symbolize a coated surface and, with their dynamic presentation, represent the innovative energy of the company.
Step 3 – The company brochure
Concepts
briefing for shooting
shooting support
Layout
Production
With this well-founded approach - starting with the development of the core brand and followed by the transformation - we have created an ideal basis for the development of all kinds of media. This common thread, which we developed in advance, allows us to bring the core values to life in the new company brochure in an authentic way in images and text - and thus offer all customers a thoroughly authentic insight into the world of HÜNI+CO with all its facets, its skills and capabilities, as well as its philosophy.
Any questions?
Hubertus von Kolkow
Head of Brand Consulting/Strategy
