Employer Brand Graphic Closeup A7404485 Ret 1600x620px
€ €

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10 - 25 thousand euros

employer brand

Lock Drive Technology GmbH

Since 2000, Lock has been working intensively on its corporate strategy and its implementation. In this context, our task was to work out Lock's brand core and integrate an employer brand as part of a brand development process.

The first step

Starting from the status quo, we discussed and questioned the future direction in detail in workshops with employees from all areas of the company.
To this end, we investigated

  • what makes Lock a special company
  • how Lock differs from its competitors
  • how Lock is perceived by customers in the industry
  • what creates the "we feeling" in the company
  • what entrepreneurial goals and visions Lock pursues

On this basis, we have defined Lock's brand core, taking into account the status quo and the future direction. From now on, it will be an essential basis for the company's long-term orientation - with the aim of giving Lock the greatest possible brand appeal towards all target groups.

The implementation

Planning & Conception
Design
Perception
Goals & Visions

The focus was on highlighting Lock's qualities as an employer to employees and potential employees. The goal was to achieve maximum employer appeal. The company benefits greatly from the fact that meaningfulness plays a special role as a work motivation factor in today's professional world - and Lock has anchored such meaningful aspects in the core of its brand.

Employer Brand 3D Model Frontal
Employer Brand 3d Model Sideways

"KAOS has been "our" agency for many years - and not just a "classic" advertising agency. In 2017, Lock's vision, mission and medium-term strategy were revised. On this basis, the core brand of Lock was developed as part of a brand development process with KAOS in 2018/2019 - supplemented in 2020/2021 by the employer brand Lock.

In order to summarize all the strategy work, the booklet 'We are Lock' was developed together with KAOS to mark 175 years of Lock as a condensate of our self-image. All of these thoughts led us to the symbol, the key visual 'Danube'. Drawn freehand - breaking the frame - detached from the square - light blue Danube - Lock-blue e³ - where Ertingen is located in the Danube bend. Thanks to KAOS for the brilliant design!"

– Frank Lock
Managing Director Lock Antriebstechnik GmbH

Any questions?

Hubertus von Kolkow

Head of Brand Consulting/Strategy

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