Lock Antriebstechnik GmbH – Booklet

€ €

10 - 25 thousand euros

Booklet

Lock Drive Technology GmbH

Our customer Lock Ertingen is currently transforming itself from a pure product manufacturer into a competence platform. After developing a perspective brand core that accompanies the process, it is of great importance for managing director Frank Lock to initially communicate this milestone for the company to the employees. In our view, a very special booklet that traces Lock's path is the perfect medium for this.

The implementation

Planning & Conception
Text
Design
Implementation
Production

The aim is to use the booklet to take employees on a journey into the future.

Packaged in a high-quality hardcover in a special square format, the booklet takes you through the world of Lock and highlights the very special Lock spirit. From Lock's point of view, this is a key factor in the company's success.

Graphically reduced and modern, the booklet captivates the viewer with its emotional imagery created on the basis of a photo briefing. It communicates the Lock code of values, the future strategy and the brand essence in a purist form - but still meaningful. In this way, it succeeds in inspiring and motivating employees in a very personal, appealing way and ultimately taking them on a journey together into a promising future.

PS: The curved brushstroke on the cover visualizes the section along which the Danube flows near Ertingen – a symbol of Lock.

"KAOS has been "our" agency for many years - and not just a "classic" advertising agency. In 2017, Lock's vision, mission and medium-term strategy were revised. On this basis, the core brand of Lock was developed as part of a brand development process with KAOS in 2018/2019 - supplemented in 2020/2021 by the employer brand Lock.

In order to summarize all the strategy work, the booklet 'We are Lock' was developed together with KAOS to mark 175 years of Lock as a condensate of our self-image. All of these thoughts led us to the symbol, the key visual 'Danube'. Drawn freehand - breaking the frame - detached from the square - light blue Danube - Lock-blue e³ - where Ertingen is located in the Danube bend. Thanks to KAOS for the brilliant design!"

– Franz Lock
Managing Director