€ €

i

10 - 25 thousand euros

brand development process

Lock Drive Technology GmbH

Lock has been working intensively on its future corporate strategy and its implementation for some time. Among other things, the company's vision and mission as well as its medium-term strategy have been developed. In this context, Lock - based in Ertingen an der Donau - commissioned us to develop the core of Lock's brand as part of a brand development process.

The briefing

Starting from the status quo, we discussed and questioned the future direction in detail with employees from all areas in a one-day workshop.

To this end, we have thoroughly investigated and analyzed the following parameters:

  • The special overall characteristics of the company Lock
  • Its positioning in the industry and in the immediate competitive environment
  • Differentiation from the competition
  • The perception of Lock in the industry by the target groups
  • The sense of community and team spirit in the company
  • Lock’s business goals and visions

On this basis, we have defined the future brand core of Lock Antriebstechnik GmbH, taking into account the status quo and the future direction.

In addition to the entrepreneurial vision and mission, the brand core is the basis for the long-term corporate orientation - with the aim of giving the Lock brand the greatest possible appeal to all target groups.

"KAOS has been "our" agency for many years - and not just a "classic" advertising agency. In 2017, Lock's vision, mission and medium-term strategy were revised. On this basis, the core brand of Lock was developed as part of a brand development process with KAOS in 2018/2019 - supplemented in 2020/2021 by the employer brand Lock.

In order to summarize all the strategy work, the booklet 'We are Lock' was developed together with KAOS to mark 175 years of Lock as a condensate of our self-image. All of these thoughts led us to the symbol, the key visual 'Danube'. Drawn freehand - breaking the frame - detached from the square - light blue Danube - Lock-blue e³ - where Ertingen is located in the Danube bend. Thanks to KAOS for the brilliant design!"

– Franz Lock
Managing Director

Any questions?

Hubertus von Kolkow

Head of Brand Consulting/Strategy

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