i
Engineering
Product concept
naming
Design
Our task was to design a special edition for horse treats in the form of outer packaging, as well as to find a name for the product (internationally understandable - Europe). The basic theme is: love, the shape: heart and the flavor: strawberry.
There were two target groups in focus. The first target group was young girls aged 6 to 13 (max. 16 years) who have their own horse, a horse share, a foster horse or something similar.
The second – secondary – target group were parents (usually mothers) who go shopping with their young daughters and support the purchasing decision.
According to the task …
In order to “place the product in the perfect children’s world”, we focused on the target group: girls aged 6 to 11 years.
The trendy style in the target group
Further requirements (tonality)
and especially:
What should our girl be called? ...
MARLA
and our Marla feeds her beloved pony with affection
… with their delicious strawberry hearts from Marstall
Say:
With Marla's Strawberry Hearts
Head of Brand Consulting/Strategy