SEW PowerSystems

€ €

i

10 - 20 thousand euros

Employer branding relaunch: Attracting skilled workers

As a globally active innovation driver for energy systems, headquartered in Wangen im Allgäu, SEW PowerSystems embodies engineering excellence at the highest level. To make this strength tangible digitally, we consistently aligned their online presence with our client's vision: to establish SEW PowerSystems as an independent hidden champion and a first-class employer for top talent – through authentic, user-centric communication that makes their passion for technology palpable.

The challenge

kickoff workshop
Strategy & Consulting

The goal of the relaunch was to clearly position the company as an independent, attractive employer, with 90% of the focus on employer branding. The central challenge: to transform the high technical complexity of the engineering firm into a lean, user-centric structure that intuitively guides skilled professionals to relevant job postings – all based on the NEOS CMS.

Strategic repositioning

brand identity
Corporate Design

Guiding principle: "The quiet force that moves the world." The digital presence deliberately distances itself from the parent company's visual identity and establishes the company as an independent entity in Wangen: small locally, but globally crucial when it matters. Since employee recruitment is the primary objective, communication focuses on authenticity and the site's deeply rooted engineering culture – "real people, not showmanship." Tone: calm, understated, proud, visionary.

The typography, image of the new typeface

The colors: dark gray, red, warm gray and white

The visual language, a graphic showing the spectrum in which images are represented

Graphic: Your values, view of the how, what and why

Design & technical implementation

UI / UX Design
Web development
technical implementation
content strategy
Copywriting

The workshops yielded two key objectives: a clear differentiation from the parent company and an easy-to-maintain system for the content team. This resulted in:

Design & Identity: Structured corporate design with plenty of white space, Google Font Inter and shades of gray with red accents.
Technical implementation: Responsive, GDPR-compliant website on NEOS-CMS with intuitive UI/UX structure.
Content: Content strategy based on appreciative employee quotes that highlight the cultural strength of the location.

Authentic image and video concept

Photography

To authentically reflect the engineering culture, the visual concept consistently avoids stock photography. Instead, the relaunch relies on available light and the characteristic "blue style," which captures real-life work situations. To maintain objectivity, staged group shots and direct eye contact with the camera are deliberately avoided.

Image result: an employee photographed by the photographer

Image result: two employees exchanging ideas, taken by the photographer.

THE RESULT

The new, authentic website positions SEW PowerSystems as an independent “hidden champion” and sets the course for successful recruiting through target group-oriented employer branding and intuitive user guidance.

"The relaunch with KAOS was far more than just a website project for us. The challenge was clear: we wanted to showcase the unique appeal of our company even more clearly – with a strong connection to our roots as a down-to-earth development company for power electronics. This is precisely where KAOS impressed us, with clever ideas, a great deal of initiative, and a collaboration on equal footing that is rarely experienced in this form."

We particularly cherish the memories of the joint photo shoot and the meetings – it was clear that these were people who were truly passionate about their work. This has continued to be the case: the process was always clear and transparent, and maintaining our website is now straightforward and independent.

– Ulrich Frank and Thomas Kühefuß, the management team of SEW PowerSystems GmbH