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transformation process
During the brand workshop, it becomes clear that the family business - founded in 1791 - has a lot to offer not only in terms of technology, but also in terms of soft factors. Philosophy, values, social aspects and tradition - all of these characterize Stadler to a great extent and must be carefully integrated into the central brand core.
Step 2 is now on the agenda: the so-called transformation process. This means that the core brand values are now being transferred to the company's future corporate design.
At this point, each individual core brand value and various sub-terms are transferred to the various corporate design elements - again in the form of a - in this case - half-day workshop with the company's marketing department. In other words: what should the basic image style of the Stadler brand look like in the future, for example, if the core values are to be expressed in the best possible way through the imagery? The same applies to layout style, design language, color, logo, typography, etc. These "cornerstones" of the later graphic creation, developed as part of the transformation, are documented in the corporate design manual. We then move directly on to the communication concept and then to the creation.
Any questions?
Hubertus von Kolkow
Head of Brand Consulting/Strategy
