€ €

i

10 - 25 thousand euros

Employer Branding

Waldburg-Zeil Clinics

Securing skilled workers is one of the current top issues in hospitals and therefore also for a hospital group such as the Waldburg-Zeil clinics with around 3100 employees in 12 facilities at 9 locations. Not least in response to the shortage of skilled workers and demographic change, they have developed an employer brand that has a regional presence. The healthcare provider is prepared to have to advertise to potential employees as a company in order to continuously generate sufficiently qualified staff.

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Wzk Employer Branding Advertisement Magazine 1 1600x1200px

The task

Concepts
Design
Sentence

The KAOS agency has been supporting the Waldburg-Zeil clinics as a trusted partner for over twenty years. From the classic job advertisement, which is regularly recurring in a modified form, to various forms of employer branding PR contributions set by KAOS, to image advertisements with a focus on employee recruitment, the Waldburg-Zeil clinics can rely on the KAOS team to design all products on time, precisely and visually convincingly. In addition, various out-of-home campaigns were implemented together on classic advertising columns, at bus stops and on billboards. A particular strength - not least due to the long agency-client relationship - lies in the precise implementation of short-term measures with a manageable budget.

Cooperation

The Waldburg-Zeil clinics particularly value the "modular system" and the range of potential collaborations - from individual sentence orders to the development of a strategy for attracting and retaining specialists, all necessary steps can be implemented with KAOS if required. The two decades of contact form the basis for developing communication tools that are perceived as authentic by the target groups in a simple and quick manner.

"We expected five applicants, but we were totally surprised that more than 80 applicants applied for the advertised position. In KAOS and adstark we have found a real partner to further expand our social recruiting. The target group-specific and individual campaigns enable us to reach both active and passive applicants throughout Germany and beyond. With KAOS and adstark we have already been able to close one or two gaps in the company with great and qualified new employees."

– Christin Franke
HR manager

Any questions?

Hubertus Edited Final
Hubertus von Kolkow

Head of Brand Consulting/Strategy

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