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With a view to a clear positioning in the future, we started with our sister agency fsb/welfenburg together with the company Wurm in a comprehensive brand development process. The objective was to achieve the greatest possible clarity about what Wurm should stand for in the future - both from an external and internal perspective.
The task was to work out the company's brand core, both online and offline. At the same time, the merger of "SAFEPLAN GmbH" with "wurm architektur gbr" to form "wurm Gesamtplanung PartG mbB" had to be positioned on the market and among existing customers.
brand workshop
name development
brand image print and web
Based on the status quo, we held a one-day workshop with the management and selected employees. The company was examined in depth and the future direction was discussed and jointly questioned. Basic company aspects were examined and a brand core was developed on this basis. This – in the unanimous opinion – aptly characterizes the company. The brand core established here is the basis for the long-term, holistic company direction with the aim of giving Wurm the greatest possible positive appeal.
The brand name is clearly in the foreground and has been revised to match the new Wurm design. Both on the Website The concept was successfully adopted both on our website and on the social media channels Facebook, Instagram, Linkedin and Xing, and the corporate design was consistently implemented and maintained.
The new Corporate Design reflects Wurm's comprehensive range of services. As overall planning experts, architects, engineers and experts, the company assumes complete responsibility for the construction projects. With over 30 employees and an interlinked team of specialists, Wurm stands for individual overall solutions - thought through down to the smallest detail. From commercial and residential construction projects of all sizes to ambitious projects for the public sector to renovations of old buildings or unusual construction projects, such as an impressive climbing hall in the style of a competition arena - as experts in overall planning, Wurm delivers design solutions of a special kind.
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The result fully meets our quality standards. The product and performance competence is greatly supported by the brand image and the choice of materials. The overall appearance has the desired charisma that makes the Wurm brand stand out on the market.
Fair and humane cooperation was always the focus
The brand has gained structure and clarity.
Head of Brand Consulting/Strategy
KAOS advertising agency
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium's (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website uses various technologies that are meant to make it as accessible as possible at all times. We use an accessibility interface that allows people with specific disabilities to adjust the website's UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and constantly optimizes its accessibility level. This application remediates the website's HTML, adapts its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you've found a malfunction or have ideas for improvement, we'll be happy to hear from you. You can reach out to the website's operators by using the following email info@kaos.de
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website's functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here's how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website's components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website's images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website's HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key. Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allowing the focus to drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anyone to adapt the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to info@kaos.de