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5 - 10 thousand euros

brand development

Brand core strengthening wurm Gesamtplanung PartG mbB, architects, engineers and experts

With a view to a clear positioning in the future, we started with our sister agency fsb/welfenburg together with the company Wurm in a comprehensive brand development process. The objective was to achieve the greatest possible clarity about what Wurm should stand for in the future - both from an external and internal perspective.

The task was to work out the company's brand core, both online and offline. At the same time, the merger of "SAFEPLAN GmbH" with "wurm architektur gbr" to form "wurm Gesamtplanung PartG mbB" had to be positioned on the market and among existing customers.

The preparation

brand workshop
name development
brand image print and web

Based on the status quo, we held a one-day workshop with the management and selected employees. The company was examined in depth and the future direction was discussed and jointly questioned. Basic company aspects were examined and a brand core was developed on this basis. This – in the unanimous opinion – aptly characterizes the company. The brand core established here is the basis for the long-term, holistic company direction with the aim of giving Wurm the greatest possible positive appeal.

The implementation

The brand name is clearly in the foreground and has been revised to match the new Wurm design. Both on the Website The concept was successfully adopted both on our website and on the social media channels Facebook, Instagram, Linkedin and Xing, and the corporate design was consistently implemented and maintained.

The new Corporate Design reflects Wurm's comprehensive range of services. As overall planning experts, architects, engineers and experts, the company assumes complete responsibility for the construction projects. With over 30 employees and an interlinked team of specialists, Wurm stands for individual overall solutions - thought through down to the smallest detail. From commercial and residential construction projects of all sizes to ambitious projects for the public sector to renovations of old buildings or unusual construction projects, such as an impressive climbing hall in the style of a competition arena - as experts in overall planning, Wurm delivers design solutions of a special kind.

Quotes Team

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The result fully meets our quality standards. The product and performance competence is greatly supported by the brand image and the choice of materials. The overall appearance has the desired charisma that makes the Wurm brand stand out on the market.

Fair and humane cooperation was always the focus

The brand has gained structure and clarity.

Any questions?

Hubertus von Kolkow

Head of Brand Consulting/Strategy

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