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5 - 10 thousand euros

brand development

Brand core strengthening wurm Gesamtplanung PartG mbB, architects, engineers and experts

With a clear positioning in mind, we, together with our sister agency fsb/welfenburg, embarked on a comprehensive brand development process with the company Wurm. The objective was to gain the greatest possible clarity about what Wurm should stand for in the future – both externally and internally.

The task was to work out the company's brand core, both online and offline. At the same time, the merger of "SAFEPLAN GmbH" with "wurm architektur gbr" to form "wurm Gesamtplanung PartG mbB" had to be positioned on the market and among existing customers.

The preparation

brand workshop
name development
brand image print and web

Based on the status quo, we held a one-day workshop with the management and selected employees. The company was examined in depth and the future direction was discussed and jointly questioned. Basic company aspects were examined and a brand core was developed on this basis. This – in the unanimous opinion – aptly characterizes the company. The brand core established here is the basis for the long-term, holistic company direction with the aim of giving Wurm the greatest possible positive appeal.

The implementation

The brand name is clearly the focus and has been redesigned in accordance with the new worm design. The concept has been successfully implemented and adhered to across the website and social media channels Facebook, Instagram, LinkedIn, and Xing.

The new corporate design reflects Wurm's comprehensive range of services. As experts in integrated planning, architects, engineers, and consultants, the company assumes complete responsibility for construction projects. With over 30 employees and a closely integrated team of specialists, Wurm stands for customized, comprehensive solutions – meticulously planned down to the smallest detail. From commercial and residential construction projects of all sizes to ambitious public sector projects, renovations of existing buildings, and exceptional construction projects such as an impressive climbing hall designed like a competition arena – as experts in integrated planning, Wurm delivers unique design solutions.

Quotes Team

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The result fully meets our quality standards. The product and performance competence is greatly supported by the brand image and the choice of materials. The overall appearance has the desired charisma that makes the Wurm brand stand out on the market.

Fair and humane cooperation was always the focus

The brand has gained structure and clarity.

Any questions?

Hubertus von Kolkow

Head of Brand Consulting/Strategy

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