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The implementation
further development of the logo
Photo Shoot
Stationery
Image brochure
reference sheets
The logo was revised in accordance with the brand development process and adapted to all media requirements, ensuring its future viability. The addition of "Overall Planning" underscores the company's expertise. The monochrome, minimalist graphic design reinforces WURM's clear, aesthetic standards. These standards are further reflected in a clear, structured design grid, unambiguous typography, and a consistent color and imagery language.
The new central concepts are highlighted by the imagery. Experienced and self-confident managers and employees look to the future with vision. The different overall planning areas are symbolized by the continuous motifs (architecture/statistics/calculations/plans). Overall, dynamic, exciting, attention-grabbing subjects are created.
For this purpose, a professionally prepared and carried out photo shoot took place on site, which was characterized by a very personal, familiar and human atmosphere.
The newly used natural paper for the image brochure, the reference sheets and the business stationery supports the uniqueness of the brand through the tactile attractiveness of the material.
The new corporate design conveys new charisma and the start of a new era, both online and offline, through shapes, colors and imagery. The consistent implementation reflects Wurm's new self-image.
Any questions?
Hubertus von Kolkow
Head of Brand Consulting/Strategy
