A short story about onion fish and cobbler boys: KAOS in action as your service provider for typesetting work. We support you in presenting your company consistently across all media.
Flyers, brochures, roll-ups, folders, instructions, advertising materials – everything that makes a brand tangible and real. At the POS, at the retailer, at the trade fair.
The desktop publishing employees at KAOS bear a great responsibility here. A company's brand image must be preserved in all printed materials, in all formats, on all markets and in all languages. To do this, they work with the customer to create binding style guides that contain binding regulations for fonts, colors and formats down to the smallest detail. This is the only way that everyone involved in the process chain can guarantee the unity of the brand image.
Oh yes, there are no more onion fish, because hot metal typesetting is a thing of the past in modern desktop publishing. Electronics ensure that there are no incorrect types (onion fish). The DTP specialists still have to take care of the cobbler's boys themselves - that is, the first line of a new paragraph placed individually at the end of a column.
KAOS Advertising Agency – Printing media that people enjoy reading
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Managing Director
When it comes to representing your company with the help of printed materials, it is essential that not only the content is designed convincingly, but also the layout. With our typesetting services, we support you in presenting your company in a uniform manner and convincingly in all media. To do this, we work with you to create a binding style guide for the typesetting work, in which elements for the layout design such as fonts and colors are bindingly specified. Our professionals in the design and creation of advertising materials are also happy to advise you on the effect of certain fonts and color schemes and how to adapt them accordingly to your target group and your concerns. Through this preparatory work in the conception for a new typesetting of your catalogs, flyers or brochures, we ensure that you create a convincing and uniform brand presence that feels authentic.
When we carry out typesetting work for our customers, we always ensure that you have a hands-on feeling and thus receive a guaranteed satisfactory end result. During the typesetting process, we first create a draft, the rough typesetting, in order to receive initial feedback from you on the layout and basic formatting. We only implement the visually attractive hyphenation or the precisely adjusted paragraph formats once you agree with our suggestion for the structural typesetting. In the fine typesetting, we then take care of all the other details that ensure a calm and pleasantly readable typeface and a natural reading flow. With the help of professional layout creation and typesetting work, you not only achieve a high-quality appearance, but can also direct the reader's focus in a targeted manner. Through continuous cooperation with our customers and a conscientious proofreading process, we ensure that all marketing materials and folders are implemented effectively.
We create printed matter and DTP content on your behalf for aesthetic and consistent brand presence. We offer both standard typesetting and commercial typesetting and get the most out of your content such as texts, photos and graphics. In the course of standard typesetting work, we process larger volumes of content, such as extensive catalogs, newspapers, magazines or even books.
When it comes to book typesetting, authors often underestimate how important aesthetics are in order to give their readers a pleasant reading experience through typesetting. Paragraph formats in particular play an important role here, as does aesthetic hyphenation. Simply fine-tuning the content and then handing it over to a printer is not enough for successful marketing. But we are also happy to type smaller formats for you. Whether business cards, flyer sets or product instructions - we convert your content into print-ready products that will impress your customers.
You can not only commission us to redesign your printed material. We can also help you if existing advertising materials need to be revised. For example, we can use a uniform style guide with a modern look that is tailored to your current brand image. This means that different formats can either be brought to a common denominator or modernized across the board and supplemented with new content. Our typesetting work results in a coherent look in which existing and new content fit together seamlessly and create a convincing overall picture. In the end, you receive a final artwork that you are completely and utterly satisfied with.
We ensure that all your advertising materials make a good impression and that the often complex creation of the content pays off with the full impact in the end result. When it comes to ad typesetting, it is particularly important to achieve a relevant effect with little space. Typesetting can give meaningful weight to the product presentation, the brand's recognition value and the call to purchase. When it comes to typesetting, we also carry out the challenging task of making an advertising space eye-catching and at the same time visually pleasing. When it comes to photo typesetting, it is also important to specifically direct the consumer's focus in order to make an effective statement. You can book our typesetting as a flexible service according to your needs. Please feel free to contact us for a non-binding consultation for the most attractive printed goods.