Everything you need to know about promotional items

The sailor and "New World" discoverer Christopher Columbus already knew how important small gifts are to nurture relationships. This is the only explanation for why he always took glass beads with him on his sea voyages, which he offered as gifts to the locals present when he landed in unknown regions.

To this day, small gifts have not lost any of their importance - even in the area of business relationships. Quite the opposite. Free promotional items - also known as "giveaways" - are excellent ambassadors for maintaining existing contacts or creating new ones.

promotional gifts & promotional items

But: keep your eyes open for giveaways – the selection is crucial

Promotional items are plentiful – just google the internet with the search term “Promotional“! Anyone who wants to achieve clearly defined strategic goals with the targeted release of promotional items today needs a lot of specialist knowledge – or a partner who knows what they are doing.

We, the KAOS advertising agency, are such a partner. A clear definition of goals at the beginning - increase awareness or would you rather maintain existing customers? - is just as much a part of our range of services as the creative implementation of promotional items that literally "make a good impression". Because that is exactly what matters: making a big impact on the perception of those being targeted with little effort. We support you in this - professionally and competently.

How we work

conception and design process

Almost like in real life: there are “pioneers” in promotional items,

"specialists" and "problem solvers"

KAOS advertising agency customer meeting

The pioneers can create awareness if they are used strategically. These include, for example, well-known promotional items such as lighters, ballpoint pens, key chains, shopping trolley tokens, pocket calendars, parking discs. But be careful: not everyone does this in the same way. There are, for example, giveaways with a wide reach - such as lighters or ballpoint pens. And those with high repeat contacts. Depending on which effect suits your offer better, the method of choice will be determined. We can help you with this.

An additional problem: the target groups are becoming more and more spoiled

In order to really score points with lighters and ballpoint pens these days, you have to be very creative. The packaging has to be good enough that the people being targeted are happy to take the promotional items, but it also has to be suitable enough that the items can be left behind at the bar or wherever without breaking the owner's heart.

This is the only way the giveaways mentioned above can reach new target groups and achieve astonishing reach. Other promotional items, on the other hand, must be designed in such a way that they remain in the possession of a person for a long time and – if possible – show them the “good news from the respective client” several times a day. Good examples of this are the glasses cleaning cloths from an optician’s shop with a do-it-yourself eye test printed on them.

Or the CD with a selection of songs on the topic of "driving", which is automatically inserted into the customer's CD player during every customer service call - free of charge, of course. Whether you need a specialist or a pioneer - we at the KAOS advertising agency will advise you on who will best solve your problem.

If you want something more

As already mentioned, promotional items can also be problem solvers. For both the advertiser and the target audience. For example, anyone who wants to launch a new brand of mineral water in the drinks market can achieve a lot with promotional items. The competition is huge. But very few people know that a lot can still be achieved through promotional items through the store management of drinks markets.

The reason: The drinks departments and their employees are often still treated rather poorly compared to the employees in the rest of the supermarket. There is often no music playing here - just pay attention - and the work is naturally very physically demanding.

A crate full of glass bottles is no cotton ball. Anyone who comes up with the right promotional items to solve problems for the store employees can score points. Why not come up with a Swiss knife for cutting open the film on the crate, a mini flashlight for illuminating dark areas, special hand protectors for easier handling of heavy drinks crates or a portable radio for the cash register? Everything is of course designed in a uniform manner - and the mineral water is sure to be at the forefront of the store - and not just in the minds of the employees.

Speak with promotional items in symbols

Promotional items are a popular way to draw attention to yourself in a pleasant way, especially during the holidays. All kinds of treats can literally make your relationship with existing customers or business partners "even more tasteful". Or you can demonstrate your own personal philosophy of a "fruitful and happy business relationship" in your own way - for example with a tin of four-leaf clover that you can water yourself.

Promotional items from KAOS advertising agency – those who give meaningful gifts get something back!

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Any questions?

Kurt Schauer

Managing Director