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The Task
Conception
Design
The town hall in Tettnang was to be fitted with a total of 26 „window doors“ that were to reflect a unique design. Each door consisted of a wooden frame covered with a special fabric, behind which an LED strip provided the lighting. All frames were connected to one another and could be controlled centrally for light and music. Every day at 5:00 p.m., a „window was opened“ through a music and light staging. The design of each individual „door“ was to reflect not only the festive Christmas season but also the cultural significance of the city.
The Implementation
Our agency was responsible for the creative design of the 26 windows, placing particular emphasis on a harmonious blend of tradition and modernity. The challenge was to develop a design that honored the historical architecture of the town hall while simultaneously exuding a modern, fresh atmosphere – a design that appealed to both children and adults.
Each of the 26 windows was adorned with charming illustrations that capture the magical atmosphere of the Advent season. Playful and elegant design elements were combined. The doors connect classic Christmas motifs such as fir trees, snowflakes, and lights with creative, modern interpretations that make each window vibrant and unique.
The illustrations seamlessly integrate into the charm of the town hall by translating historical elements such as the castle itself into a modern, yet festive visual language. The color scheme is based on traditional Christmas colors but is refined with elegant gold to give the project a luxurious appeal.
Do you have any questions?
Hubertus von Kolkow
Head of Brand Consulting/Strategy
