Henry Ford, the American inventor of the first assembly line car, once perfectly summarized what many advertising entrepreneurs think today: „I know half my advertising is wasted money; I just don’t know which half it is.“
We offer you transparent prices for a wide range of advertising services with which we make your company visible. Find out more here and start your new project today to maximize your visibility.
Managing Director
Our direct marketing agency offers direct marketing campaigns that uniquely combine handwritten addressed envelopes, personal URLs, personalized landing pages, digital evaluations, and success guarantees. Now, as communication becomes increasingly frequent and important, our direct marketing agency provides companies, brands, and service providers in the DACH region with personalized and designed cross-media campaigns that connect analog quality with digital potential. We offer cross-media conversational marketing campaigns. Our direct marketing agency follows a clear concept that opens up new possibilities for successful direct marketing. We combine the best of the digital and analog worlds to create a product for you that delivers higher response rates than traditional direct marketing.
Our campaigns go through various work steps, all of which are planned and executed by our dialogue marketing agency. However, you can participate in the design of your advertising materials as much as you wish. By digitizing the tracking results, you can also clearly see the impact of your campaign. But you can be sure that all necessary steps for successful dialogue marketing are carried out by our dialogue marketing agency. What distinguishes our service is that we strengthen the personal relationship between potential and existing customers and your company through the effective use of simulations to build connections. Handwritten addresses and eye-catching envelopes or packaging clearly differentiate the advertising materials we send from classic promotional mail.
The goal of direct marketing, in addition to acquiring new customers, is primarily the more intensive care of existing customers, thereby increasing customer proximity and enhancing customer loyalty. As the concept of customer loyalty and customer relationship management (CRM) has become increasingly important for service providers in recent years, direct marketing is also gaining increasing interest among companies. Advances in technological development have also greatly expanded potential customer databases, for example through customer cards and electronic records of purchasing habits, which in turn increase the possibilities for personalization and personalized targeting of specific groups. Direct marketing thus includes all communication measures that achieve an effect through direct contact with consumers.
Dialogue marketing is an advertising measure in which existing and potential customers are addressed directly and personally. Direct contact with individuals is usually established via fax, letter, telephone, or email. People rarely come to the site in person. An important part of direct marketing is asking customers for a response (also known as a responsive element). A response can be, for example, a product inquiry, a satisfied customer call, or an order. If existing or potential customers respond to a marketing measure, this represents an immediate and measurable success. Direct marketing is also commonly referred to as conversational marketing. Direct marketing is based on collected data and information and provides insights into existing and potential customers. Without this data, we cannot contact you. In the process of building customer relationships, the database grows through orders and complaints, through stored master data, received emails, etc. By collecting and measuring information, the company can form a complete picture of existing and potential customers and target advertisements more effectively.
In addition to the personal impact of handwritten dummy ads, we are experts in the possibilities of digital conversational marketing. We combine the benefits of direct marketing described above with the technical possibilities of digital landing pages. Reply cards are often included in personal emails but rarely elicit a customer response. Instead, we use a P-URL attached to the mailing that speaks directly to customers and offers various styling options and other options to increase engagement. Another advantage of this direct marketing is that tracking and analysis of response rates work smoothly and without delays. If you choose to partner with our conversational marketing agency, you will receive a P-URL open rate of 15%. However, an advantage of dropshipping is that higher open rates of over 40% are entirely possible and realistic.
For us, advertising floods and unwanted information are a thing of the past. A sophisticated combination of analog dialogue marketing and digital advertising enables you to achieve a measurable response from your target group. Whether you want to acquire new customers or revitalize existing ones, our cross-media marketing tools are undoubtedly inspiring. We focus on personalization in every respect, and our personal approach via handwritten addressed envelopes leads us via our own URL to a personalized landing page and invites us to a dialogue. Cross-media marketing communication enables service providers, companies, and brands in the DACH region to minimize waste and control measures through digital and success evaluations. Accordingly, we offer you a non-binding initial contact to understand the project and determine the potential of cross-media campaigns. Imaginative designs and original works are created according to your wishes and supplemented accordingly by taking over production and logistics. In addition, our dialogue marketing agency offers a comprehensive package that allows you to concentrate fully on your core business.
