Henry Ford, the American inventor of the first assembly line car, once summed up what many advertising entrepreneurs think today: "I know that half of my advertising is wasted money. I just don't know which half it is."
We offer transparent prices for a wide range of advertising services that will make your company visible. Find out more here and start your new project today to maximize your visibility.
Managing Director
Our direct marketing agency offers direct marketing campaigns that combine handwritten address envelopes, personal URLs, personalized landing pages, digital reviews and success guarantees in a unique way. Now that communication is becoming more frequent and more important, our direct marketing agency offers companies, brands and service providers in the DACH region personalized and designed cross-media campaigns that combine analog quality with digital potential. We offer cross-media conversational marketing campaigns. Our direct marketing agency follows a clear concept that opens up new possibilities for successful direct marketing. We combine the best of the digital and analog worlds to create a product for you that delivers higher response rates than classic direct marketing.
Our campaigns go through various work steps, all of which are planned and carried out by our dialogue marketing agency. However, you can participate in the design of your advertising materials as you wish. By digitizing the tracking results, you can also clearly see the impact of your campaign. But you can be sure that all the necessary steps for successful dialogue marketing are carried out by our dialogue marketing agency. What sets our service apart is that we strengthen the personal relationship between potential and existing customers and your company through the effective use of simulations to create connections. Handwritten addresses and eye-catching envelopes or packaging clearly set the advertising materials we send out apart from classic advertising mail.
The aim of direct marketing is not only to acquire new customers, but above all to provide more intensive support to existing customers, thereby increasing customer proximity and increasing customer loyalty. As the concept of customer loyalty and customer relationship management (CRM) has become increasingly important for service providers in recent years, direct marketing is also attracting increasing interest from companies. Advances in technological development have also greatly expanded possible customer databases, for example through customer cards and electronic records of shopping habits, which in turn increase the possibilities for personalization and personalized addressing of target groups. Direct marketing therefore includes all communication measures that achieve an effect through direct contact with consumers.
Dialogue marketing is an advertising measure in which existing and potential customers are addressed directly and personally. Direct contact with individuals is usually made by fax, letter, telephone or e-mail. People rarely come in person. An important part of direct marketing is asking customers for a response (also known as the responsive element). A response can be, for example, a product inquiry, a satisfied customer call or an order. If existing or potential customers respond to a marketing measure, this represents an immediate and measurable success. Direct marketing is also commonly referred to as conversational marketing. Direct marketing is based on the data and information collected and provides information about existing and potential customers. Without this data, we cannot contact you. In the process of building customer relationships, the database grows through orders and complaints through stored master data, incoming e-mails, etc. By collecting and measuring information, the company can get a complete picture of existing and potential customers and target ads more effectively.
In addition to the personal impact of handwritten mock ads, we are experts in the possibilities of digital conversational marketing. We combine the advantages of direct marketing described above with the technical possibilities of digital landing pages. Response cards are often included in personal emails, but rarely trigger a response from the customer. Instead, we use a P-URL attached to the mailing that speaks directly to customers and offers various styling options and other options to increase engagement. Another advantage of this direct marketing is that tracking and analyzing response rates is smooth and without delays. If you choose to partner with our conversational marketing agency, you will receive a P-URL open rate of 15%. However, one advantage of dropshipping is that higher open rates of over 40% are quite possible and realistic.
Floods of advertising and unwanted information are a thing of the past for us. A sophisticated combination of analogue dialogue marketing and digital advertising enables you to achieve a measurable response from your target group. Regardless of whether you are acquiring new customers or revitalising existing customers, our cross-media marketing tools are undoubtedly inspiring. We rely on personalisation in every respect and our personal approach via hand-addressed envelopes leads us to a personalised landing page via a separate URL and invites us to engage in dialogue. Cross-media marketing communication enables service providers, companies and brands in the DACH region to minimise waste and control measures through digital and success evaluations. Accordingly, we offer you a non-binding initial contact to understand the project and determine the potential of cross-media campaigns. Imaginative designs and original works are designed according to your wishes and supplemented accordingly by taking over production and logistics. In addition, our dialogue marketing agency offers a comprehensive package that allows you to concentrate fully on your core business.
