Everything You Need to Know About Promotional Products

Even the seafarer and „New World“ explorer Christopher Columbus understood the importance of small gifts for relationship building. This is the only explanation for why he always took glass beads on his sea voyages, which he offered as gifts to the local inhabitants upon landing in unknown territories.

To this day, small tokens of appreciation – even in the realm of business relationships – have not lost any of their importance. On the contrary. Free promotional items – also known as „giveaways“ – are excellent ambassadors for maintaining existing contacts or creating new ones.

Promotional Gifts & Promotional Items

However: Pay attention to giveaways – the selection is crucial

There are promotional items galore – just Google „promotional items“ on the internet! Anyone who wants to achieve clearly defined strategic goals with the targeted distribution of promotional items today needs a lot of expertise – or a partner who knows their way around.

We, KAOS Advertising Agency, are such a partner. A clear goal definition at the beginning – increasing brand awareness or rather customer retention? – is just as much a part of our service spectrum as the creative implementation into promotional items that literally „make a good impression“. Because that’s exactly what matters: to achieve great things with little effort in the perception of those being advertised to. We support you in this – professionally and competently.

How We Work

Conception and Design Process

Almost like in real life: when it comes to promotional items, there are „pioneers“,

„specialists“ and „problem solvers“

Pioneers can create awareness if used strategically. This includes well-known promotional items such as lighters, ballpoint pens, keychains, shopping cart tokens, pocket calendars, and parking discs. But beware: not all of them do this in the same way. For example, there are giveaways with high reach – such as lighters or ballpoint pens. And those with high repeat contacts. Depending on which effect better suits your offer, the means of choice will be determined. We will help you with this.

An additional problem: target groups are becoming increasingly spoiled

To truly make an impact with lighters and pens nowadays, one must be very inventive. The presentations must be so appealing that the target audience gladly accepts the promotional items, but also so appropriate that the items can easily be left behind at the pub regulars‘ table or elsewhere without breaking the owner’s heart.

Only in this way do these giveaways reach new target groups and achieve astonishing reach. Other promotional items, however, must be designed to remain permanently in a person’s possession and – if possible – repeatedly present the „good news of the respective client“ to their eyes or ears several times a day. Good examples of this: the spectacle cleaning cloths of an optician’s shop with a printed DIY eye test.

Or the audio CD with a selection of songs on the theme of „driving,“ which is automatically placed in customers‘ CD players with every service – free of charge, of course. Whether specialist or pioneer – we at KAOS advertising agency advise you on who can best solve your task.

If you need a little more

Promotional items can, as already mentioned, also be problem solvers. And that applies equally to those being courted and the advertiser. An example: Anyone who wants to place a new mineral water brand in the beverage market today can achieve a lot with promotional items. Because the competition is huge. However, very few people know that a lot can still be achieved through the market management of beverage markets using promotional items.

The reason: The beverage departments and their employees are very often still positioned quite neglected, if one compares their situation with the employees in the other areas of the supermarket. Often there is no music playing here – pay attention – and the work is naturally very physically demanding.

A crate full of glass bottles is not a cotton ball. Anyone who acts as a problem solver for market employees with the right promotional items can score points. Why not appear here with a Swiss army knife for cutting open box foils, a mini flashlight for illuminating dark storage areas, special hand protectors for better handling of heavy beverage crates, or a portable radio for the checkout? All, of course, uniformly designed – and the mineral water will certainly move into the foreground of market activity – not just in the minds of the employees.

Speaking in symbols with promotional items

Especially on holidays, promotional items are popular ways to draw attention to oneself in a pleasant manner. With all sorts of delicacies, the relationship – for example, with existing customers or business partners – can literally be made „even more tasteful“. Or you can demonstrate your very personal philosophy of a „fruitful and happy business relationship“ in your own unique way – for example, with a can of four-leaf clover for self-watering.

Promotional items from KAOS Advertising Agency – those who give thoughtfully receive in return!

Transparent Prices

We offer you transparent prices for a wide range of advertising services with which we make your company visible. Find out more here and start your new project today to maximize your visibility.

Do you already have a password? This way ➔

Do you have any questions?

Kurt Schauer

Managing Director