The pet market is booming. In times of social distancing, more and more people are getting a pet as a companion. The market for veterinary medicine is also growing accordingly. As a marketing specialist in this area, we know what is important to ensure that products and messages are well received by veterinarians and owners.
Digitalization is also affecting veterinary medicine. Veterinarians and pet owners are increasingly using digital media to find out about new products and offers. With numerous references and a wealth of experience, we help customers in the animal healthcare industry to successfully market their products. Based on the relationship between humans and animals, we develop communication solutions that are understood and do not fail to have an impact. With intellect, heart and know-how.
With our extensive experience in the field of animal healthcare, we know which topics are currently affecting the industry and which arguments are attracting particular attention. After thorough preliminary work, we develop creative communication concepts that precisely address the respective target groups.
Our service for customers in the Animal Healthcare sector
Clearly differentiate yourself from the competition
The sustainable sharpening of your company brand and definition of your brand values not only help to explain complex products, but also to market them effectively. In this way, we position your company and your product range sustainably against the competition and clearly highlight advantages.
Creative recruiting tools
Marketing medical products for animals requires a clear strategy with a powerful idea in the right channels. We help you with intelligent and unusual communication concepts that draw attention to your offer.
Quality
Defined quality is convincing even in times of digital transformation. Through clearly defined and implemented concepts, we have been helping companies find new, attractive applicants for many years. Why not you too?
Individuality
Run-of-the-mill solutions are not our thing. Because every customer and every product is different, their communication must be too. With their own profile, distinctive look and a clear, individual approach. Nothing more. But also nothing less.
Experience
Our team is a healthy mix of many years of experience and youthful curiosity. This is how we find new solutions that can always be evaluated on the basis of know-how and knowledge - without slowing them down. And thus the right communication solution for your company and your products.
Foresight
What works wonderfully today can prove to be a hindrance to success tomorrow. We look for the right tools and options to position your company correctly in the competition and to align it with communications at all times. This way, we never lose sight of the goal on our journey together.
We offer:
We offer you the entire portfolio of a full-service agency - specifically tailored to the animal healthcare sector. Let our work and the numerous references from this area convince you. We would be happy to arrange a non-binding appointment with you. We look forward to your call.
Head of Brand Consulting/Strategy
KAOS advertising agency
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium's (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website uses various technologies that are meant to make it as accessible as possible at all times. We use an accessibility interface that allows people with specific disabilities to adjust the website's UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and constantly optimizes its accessibility level. This application remediates the website's HTML, adapts its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you've found a malfunction or have ideas for improvement, we'll be happy to hear from you. You can reach out to the website's operators by using the following email info@kaos.de
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website's functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here's how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website's components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website's images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website's HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key. Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allowing the focus to drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anyone to adapt the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to info@kaos.de
