KAOS Advertising Agency is a Full-Service Digital Marketing Agency

KAOS is your personal contact for search engine optimization (SEO) & websites.

Search engine optimization (SEO) describes the process of making a web presence particularly easy to find on Google and other search engines. Your site should appear on the first results page for relevant keywords. Not even one percent of all clicks occur beyond the first page. In the past, SEO measures were relatively simple.

However, the robots that index websites have become increasingly intelligent. Therefore, successful pages today must be optimized for both visitors and search engines. The experts at KAOS Advertising Agency can help you with this.

Become discoverable – with the KAOS Team

We help you create compelling websites for visitors and search engines. We explain why expert knowledge is necessary and which points need to be considered. We delve into the fundamental logic behind SEO measures. Our goal is to improve the visibility of your website.

Necessary Expert Knowledge

The Fundamental Logic Behind All SEO Measures

In earlier times, search engine optimization was primarily about keyword stuffing. Certain keywords were placed particularly frequently in a text. Google and co. then assumed that this page must specifically revolve around the word mentioned so often. To some extent, you can still see this today. A certain quantity of central terms is still important. In this text, for example, it is the terms SEO or search engine optimization that Google or Bing should consider central. However, the underlying logic is now different: search engines are able to assess the quality of a website through various instruments. This involves user-friendliness and the added value of the content for visitors. For example: Google identifies certain keywords. These enable the search engine to assign them to a specific thematic area. User-friendliness and content quality then count for the ranking.

We provide you with an overview

The following points are of particular importance

Link Structures

To index (i.e., analyze and evaluate) web presences, search engines work with algorithms. These are „if, then“ logic chains: „If I want to buy something, then I have to leave the house“ is a very simple example. For the SEO area, the following applies: If content is linked particularly often on other pages, then it apparently appeals to many users. Therefore, it is probably good. These references are called „backlinks.“ Backlinks from pages that enjoy an excellent reputation with search engines are particularly sought after. But internal links are also necessary. They indicate to search engines that the page has an internal logic. It is maintained. Content also grows organically here. References in texts to older articles or to other categories are considered by Google and co. as a user-friendly offering. These links are therefore rewarded for search engine optimization.

Content „Content is king“

After 2010, search engines began to „understand“ content. They cannot qualitatively weigh different statements in comparison. However, they are able to build expectations: content on specific topics must offer additional words alongside keywords to produce added value. For example: for SEO and search engine optimization, terms such as Google, links, or content must appear. Since then, the commandment „Content is king“ has applied. This means that it is now easiest to produce high-quality content directly to meet the expectations of search engines.

Descriptions or Markups

Search engines use every opportunity to evaluate websites for user-friendliness. Descriptions such as page titles or accompanying texts for images and videos are therefore important. It is also necessary to choose the appropriate length here. There should also be markups in the text. Technically, these are also descriptions. Bold passages, for example, are marked as particularly important. Google and co. can now reliably distinguish between alibi descriptions and genuinely helpful ones. For example, it is no longer sufficient to only mark individual words in bold or italics.

Technical User-Friendliness

SEO measures are not solely the responsibility of copywriters, web designers, and advertising experts. Developers must also contribute. The background for this is the required technical user-friendliness. For example, loading times should be short. The same applies to click paths. Search engines measure how long visitors stay and whether they, for instance, frequently abandon a specific subpage. These measurements can be tracked using appropriate tools. Accordingly, you can identify and eliminate the weak points of your internet platform.

Optimization for Mobile Devices „Mobile First“

Mobile devices have long since surpassed desktop systems. Smartphones are used much more frequently than any other device class to access the internet. For user-friendliness, it is therefore necessary to offer an optimized page for phones. This has led to the SEO imperative „Mobile First“. Search engines require a mobile web presence to be available first – then it’s about the desktop version. There are also developments in this area. For example, uniform design concepts across device classes are rewarded.

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Cirilla Lanz

Head of Web/Digital