Google My Business: How Your Business Will Be Found

Author: Kurt Schauer

You can easily place free advertising on Google. How? With „Google My Business“.

What is the advantage of Google My Business?

You have certainly used the service yourself at some point. Google My Business is a wonderful addition to your web presence but also perfect for all those who perhaps do not even have a web presence yet.

Let us assume, for example, that you are a bar owner and registered with Google My Business, and someone searches via Google Maps for nearby bars and pubs.

In this case, a red arrow points to the respective bars nearby – but of course only to those that are also stored and registered on Google My Business. It is especially helpful that Google also provides further information about your bar, such as your opening hours, your website or the phone number.

Since TripAdvisor and co., most users often „google“ bars, restaurants, products and services first before they actually decide to spend money on them – here Google My Business is also very helpful, because you can upload and maintain the content displayed on your profile yourself.

In addition, your customers can rate you with stars, which will also be displayed in the search results. Positive experiences speak for themselves.

You can upload further information to your Google My Business profile, such as your logo, photos of the food and premises, your drinks and food menu, and much more. Google Maps also recently introduced the option to „explore“ the surroundings – here, the user is shown various categories such as „Top Breakfast Spots“, „Takeaway Food“, „Coffee & Snacks“, „Dinner“ and „Drinks“.

Here, the rating and comment function once again plays an elementary role, because Google My Business suggestions are sorted hierarchically by rating.

It is also practical that all the information from the Google My Business Page is automatically included in Google’s organic search results, meaning it will also be displayed to customers who are specifically looking for your establishment.

How can you register with Google My Business?

The only prerequisite for a Google My Business account is a Google Account – meaning a Gmail address. Once you have created this, simply click through the registration step by step.

To set up your free listing for Google My Business, you will need the following information:

A brief description of your business.
Your phone number,address,website,opening hours, and other contact information you wish to make public.
A logo or an image that embodies your business (for example, a picture of your office, retail store, or restaurant).

Once you have created your profile, Google will send you a postcard with a verification code in the following weeks. Google uses this method to prevent fake listings.

If you provide a phone number, it must also be confirmed with a short call. As soon as the verification is complete, your free advertisement will be displayed on Google.

Start your project now!

Do you have questions?

Eliana Gramer

Head of Web/Digital