Carpentry Center Biberach

€€€

from 25 thousand EURO

Website Relaunch

The Holzbau Education Centre in Biberach is more than a training facility – it is the place where tradition meets innovation and the carpentry trade shapes its future. Here, not only is knowledge imparted, but a passion for a craft that shapes our built environment is ignited. As a driver of innovation, the centre propels the entire industry forward and sets new standards in modern timber construction. To solidify this digitally and reflect its own innovative strength, a complete relaunch of the over ten-year-old website was necessary. KAOS accompanied the education centre throughout the entire process – from the conception of an in-depth UX design and visual development to the technical implementation in the enterprise CMS TYPO3.

The Challenge

Kick-off Workshop
Strategy
Conception
Design
Implementation

The challenge was to fundamentally modernize the technologically outdated presence and to restructure the complex variety of educational offerings. The new website had to efficiently and intuitively engage a wide range of target groups, from apprentices to skilled professionals to industry partners. The goal was to bridge the gap between traditional craftsmanship and digital modernity and to position the center as what it is: unique, competent and forward-looking.

The Workshop

Strategy
UX Concept

In a multi-stage workshop, we jointly developed the strategic goals, set priorities and defined clear user journeys based on detailed personas.
The focus was on user guidance: we redesigned the entire information architecture from scratch and visualized it in wireframes. The goal was optimal navigation through the multi-layered specialist areas and offerings.

Digital Design

Screen Design
Modular Design System

In the course of the screen design, the visual brand presence was also further developed in order to achieve a harmonious overall impression. We created a flexible, modular design system that conveys the values of the center. The deliberate choice of colors (Deep Green, Fresh Green) and the modern typography emphasize the closeness to the material wood while at the same time ensuring a consistent and future-proof look across all digital media.

Technical Implementation

Enterprise CMS TYPO3
Bilingualism
Newsletter System

For the technical basis, we relied on the enterprise CMS TYPO3. This process also included the complete migration of the existing data from the legacy system. In parallel, we implemented essential SEO fundamentals. We also created the interfaces for connecting a newsletter system and laid the foundation for an optional, password-protected area (e.g. for seminar documents).

Conclusion

The result is a digital presence that meets the standards of Zimmererzentrum Biberach: competent, modern and pioneering for the entire timber construction industry.

„With KAOS, we implemented the complete redesign of our website – and are absolutely thrilled with the result and the collaboration. After an intensive, highly structured two-day workshop, the direction was clearly defined, and implementation began immediately. The collaboration was fast, straightforward, and extremely professional from the outset. Our wishes and requirements were not only fully considered but also meaningfully enhanced by KAOS’s creative and original ideas. We were particularly impressed by how individually our website was re-conceptualized and designed. KAOS understood our content and our brand and developed a modern, clear, yet unique design from it. Even with extraordinary challenges, quick, well-thought-out, and solution-oriented approaches were always found. We are more than satisfied with the result – both with the new website and with the collaborative partnership beyond that.

A clear recommendation for anyone who values reliability, speed, and genuine collaboration.“

– Pauline Richter
Online Marketing & Public Relations
Timber Construction Training Center/Carpentry Center

Do you have any questions?

Cirilla Lanz

Head of Web/Digital

Website Relaunch