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The Task
Planning & Conception
Web Design
TYPO3 Extensions
Content Management System
KAOS was privileged to help the luxury motorhome company Carthago present its highly complex and innovative products to its customers in an optimal way, while providing users with the highest possible level of user-friendliness and numerous features. With a focus on this year’s Caravan Salon trade fair 2021 in Düsseldorf, we were able to completely revise the existing website both conceptually and structurally, and to develop new features together with our long-standing clients.
The Implementation
Together with our clients, we started with a kickoff meeting focusing on both the technical and functional special features of the new website. Based on the insights gained, a modern screen design was created that is recognizably aligned with the corporate design. The main focus was on the user-friendly interface, the quick findability of important information, and optimal display on all mobile devices. Thanks to high-quality imagery and functional 360° views, the website conveys an elegant look and feel.
Special Features
In the course of the website relaunch, which was implemented on the basis of the TYPO3 CMS, the online presence received a number of highly complex features:
Model Advisor
The innovative model advisor gives the user the opportunity to quickly and easily filter all current integrated and semi-integrated models. The filter logic includes price gradations, technical information, as well as the number of berths or the total height of the respective motorhome model. Thanks to an AJAX implementation, the currently matching model types are displayed simultaneously when operating the filter.
Translation function
The Carthago website is currently available in nine different languages for customers worldwide. To make content maintenance as easy as possible for our customers, an integrated translation function was used during the relaunch. This enables easy content population in all languages.
Dealer Search
The new dealer search allows motorhome customers to easily and quickly find a dealer near them. By entering a postcode or a dealer name, the closest dealers are displayed. The radius search can be customised thanks to predefined radii, offering customers a flexible overview. A stored legend also provides more information on the services (such as rental, service) offered by each dealer.
New Vehicle Locator
Through the search function of the new vehicle locator, potential new customers have the opportunity to find their desired model at the nearest dealerships. Thanks to a stored database, the system can identify which model types are currently available at which dealerships. The cross-border search function also offers the option to find a suitable trading partner even abroad, to have repairs or maintenance inspected directly on site if necessary.
TYPO3 projects are always a highlight in our project portfolio, because they not only give us full control over the design, but also enable an innovative approach that goes beyond pure coding!
Do you have any questions?
Cirilla Lanz
Head of Web/Digital
