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€€

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10 - 25 thousand EURO

Campaign Development

Local Voice GmbH

The client Lokale Stimme GmbH is a young, dynamic online publishing company based in Gmund am Tegernsee. In addition to the regional online news magazine „Tegernseer Stimme“, the company operates several successful job portals.

For the launch of the new job portal for the Allgäu region, we developed an eye-catching and cross-media advertising campaign in close cooperation with the client.

The Idea

Conception
Planning
Art Direction
Layout of poster campaigns & web banners
Layout of sales flyers
Programming of website redirection

The campaign gets straight to the point about what bothers applicants in their current job. Whether it’s a lousy salary, an incompetent boss, or a lack of appreciation, all of this can be changed through the new, attractive job offers on Allgäuer-jobs.de.

The memorable and activating campaign motto is therefore: Change something!

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Implementation

The relevant messages are prominently conveyed through a poster campaign across the entire Allgäu region, as well as via regional radio spots and extensive online/social media activities.

Communication goals included quickly raising awareness of the portal, creating relevance among target groups, and qualitatively differentiating it from other job portals. All job seekers in the region and all regional companies are addressed.

To support sales efforts towards companies, a sales brochure was also developed, which presents the attractiveness of the portal for successful employee recruitment and the extensive advertising measures.

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Sales flyer mockup

Radio spot audio sample – „Change something!“ advertising campaign

„As an online publishing company and job portal specialist, we were looking for an experienced agency capable of creating an eye-catching, cross-media campaign. And to do so within a tight timeframe over the turn of the year. The result is impressive: KAOS succeeded in developing a concise campaign that is truly unmissable and gets the message across perfectly!“

– Andreas Kolbinger
Head of Marketing

Do you have any questions?

Hubertus Edited Final
Hubertus von Kolkow

Head of Brand Consulting/Strategy

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