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The Task
Layout
Design
Typesetting
Design of a high-quality reference book for use in sales.
The goal: to impressively demonstrate that modern ventilation systems are not an optical disturbance, but rather integrate seamlessly and elegantly into sophisticated architecture. The reference book was deliberately designed to deviate from the current layout of the brochures.
The Implementation
The reference book sharpened and modernized the brand’s visual language. The focus is clearly on the visual presentation of the references with their respective peculiarities. The result is a layout system that creates a clear visual framework while remaining flexible enough for the individual content of the projects.
Highlights of the Implementation:
- Individual Design: A layout that conveys value, stands out from standard technical catalogs, and reflects Pluggit’s high quality.
- Focus on Aesthetics: Visualization of special architectural solutions such as air outlets integrated into window frames or air outlets color-matched to the facade.
- Structured Information: Quick orientation through the clear layout system with recurring elements across all references.
- 3D System Visualization: Use of precise 3D renderings that easily and visually appealingly illustrate complex ventilation systems, invisible in the finished building, and their ducting in ceilings and walls.
Do you have any questions?
Hubertus von Kolkow
Head of Brand Consulting/Strategy
