New Web Presence with Your Website Relaunch Agency from Allgäu

If your internet presence no longer matches your company, KAOS, as a website relaunch agency from Wangen im Allgäu, plans the restart from the initial analysis to going live. Have you last opened your page on a smartphone? Menus are misaligned, images load agonizingly slowly, and the service description dates back to a time when your service offering was half its current size. A relaunch is worthwhile as soon as the website prevents inquiries rather than generating them.

Our references include over 15 documented website relaunches, from heating engineers and engineering firms to carpentry centers. From these projects, we understand the content a craft business needs, as well as the details a technical manufacturer values. As a website relaunch agency, we therefore first ask what role the new site should play in your sales.

To ensure your presence remains recognizable, we build upon the existing corporate design. If the logo, colors, and fonts have also aged, your website relaunch agency will further develop the corporate design within the same project. Our Web Design Allgäu section shows what our work for businesses in the region looks like.

Concept, design, technology, and content from a single source

A website relaunch agency that only programs leaves you alone with the concept, images, texts, and coordination between all parties involved. Many projects stall precisely because these tasks are handled by four different service providers. Each handover costs time. In the end, the image doesn’t match the text, or the layout doesn’t fit the CMS. Strategy, design, development, and editorial work together in the same team here. Therefore, it is not necessary to commission a separate advertising agency and programmer for the relaunch.

Which CMS suits your processes? WordPress, TYPO3, Contao, and webEdition are available, and we implement shops with WooCommerce or Shopify. If your team wants to exchange texts and images themselves later, WordPress is often the pragmatic choice, and our WordPress agency will handle the implementation. A relaunch agency that masters several systems will recommend the appropriate system rather than just the familiar one.

A new appearance includes new content. We develop texts together with your specialists, and photos can be taken during a photo shoot directly at your company if desired. We plan accessibility according to the BFSG from the outset, because contrasts, alternative texts, and keyboard operation cause significantly more effort retrospectively. With your website relaunch agency, you determine in advance which pages need to become barrier-free first.

Maintain visibility with a relaunch agency that considers SEO

Many companies only notice the biggest risk of a relaunch weeks after launch: inquiries via Google plummet. The cause is usually changed URLs without redirects, deleted subpages, or a search engine block that remained from the testing phase. These errors can only be avoided if SEO is part of the project from day one.

Before we, as a website relaunch agency, create the first page template, we record every existing URL, including rankings, clicks, and incoming links. Based on this, we create a redirect list that leads every old address to its new counterpart via a 301 redirect. Pages that currently generate inquiries retain their content or receive an equivalent replacement. For deeper work on rankings and content, we combine the relaunch with our search engine optimization.

After going live, we monitor Google Search Console for several weeks, check for crawling errors, and immediately add missing redirects. We measure loading speed on smartphones even before acceptance, because slow pages lose visitors before they have read the first sentence. If an agency treats website relaunch and search engine optimization separately, you will pay double for the repairs later. For us, both belong in the same project plan. Your website relaunch agency documents every redirect so that even later changes remain traceable.

Process and Timeline When an Agency Accompanies Your Relaunch

How long a relaunch takes depends primarily on the scope of the content and the number of people involved in your company. Smaller presences are often completed in a few weeks, while extensive portals with shops, multilingualism, or interfaces require several months. The following overview shows which phases you will go through with your website relaunch agency and where your contribution is required.

Phase	What happens	Your contribution
Analysis	Inventory of content, URLs, rankings, and target groups	Goals and wishes in the kick-off meeting
Concept	Page structure, navigation, and initial sketches	Approval of the structure
Design	Drafts for homepage and subpages in corporate design	Feedback on the drafts
Implementation	Programming, content, redirects, accessibility	Technical review of the texts
Go-live	Tests, switchover, control in Search Console	Acceptance

Where are the practical challenges? Experience shows that delays rarely occur in technology, but rather with content and approvals. A dedicated contact person on your side significantly shortens the project. If an agency handles the relaunch, texts, and photos simultaneously, waiting for deliveries is also eliminated.

After the initial consultation, your website relaunch agency will provide you with an offer that details the scope, phases, and effort. For standard projects, our price packages offer an initial orientation, which we can provide upon request. Whether an agency or a freelancer is better suited for a website relaunch depends on the scope: a good individual can handle a single landing page, while a presence with 50 subpages, a shop, and multiple languages is better suited for a team with separate roles for design, technology, and text. We will tell you this openly, even if it means not getting the assignment ourselves.

Personal contact persons from the first sketch to the go-live

Our Web and Digital department is led by Cirilla Lanz. For your project, we assemble a dedicated team for design, development, and text that remains the same from kick-off to acceptance. Clients often describe working with us as straightforward because ideas are discussed collaboratively and implemented quickly. Even after the go-live, your website relaunch agency remains available, for example, for updates, new subpages, or training your team in the CMS.

If the new presence also includes brochures or business stationery in the new design, our group, the Carbunus Media Group, handles the printing through its sister company KSW. Would you like to get to know your website relaunch agency in person first? We can meet at our agency in Wangen or online; you can directly schedule an appointment using our form. It’s best to bring a list of the pages that currently generate the most inquiries for you. Every good relaunch begins with this list.

Do you have any questions?

Kurt Schauer

Managing Director