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Author: Kurt Schauer
The KAOS advertising agency, known for its motto „Human. Sympathetic. Down-to-earth.“, is a full-service agency where every client is welcome. Particularly in the e-commerce sector, numerous opportunities open up that, however, can quickly become cost-intensive without the right partner.
The „Shopify“ online shop is a SaaS shop system solution that, when optimally utilized, even saves money. The successful Canadian company was founded by German Tobias Lütke.
As online shops boom, many retailers want to benefit from them. The only drawback when considering this is often the costs, which can significantly burden the budget. This is exactly where Shopify comes in: with an extremely cost-efficient solution for realizing online shops!
Advantages of Shopify:
In Germany, open-source systems, financed by selling licenses, primarily dominate. For beginners, one-time license costs of around 1,000 Euros for an online shop can represent a significant hurdle. Furthermore, free versions on the market generally offer no support.
With Shopify, on the other hand, the user does not pay one-time license fees but a monthly fee that varies depending on the chosen version. Prices range from CAN$29 to CAN$299 per month. The merchant can choose the appropriate version themselves. In addition, a percentage amount is retained for each transaction, which ranges between 0.5% and 2% depending on the version.
The range of themes available on Shopify is diverse and covers a wide variety of industries. The prices are moderate, and the themes can be flexibly adapted to individual needs. In addition to the paid templates, Shopify also offers ten free themes that can be used immediately after registration. Thanks to the high adaptability of the templates, there is plenty of scope to design the shop according to your own ideas.
Shopify offers its shop system solution as „Software as a Service“ (SaaS). This means that the Canadian company not only provides the software but also the necessary infrastructure to securely host the online shop. Merchants can register their domain directly with Shopify or use a domain already registered with another provider and link it to their Shopify shop.
Shopify offers a simple and practical solution for updates. Several times a day, updates are automatically rolled out to all active online shops of customers. This saves merchants a lot of effort and means they don’t have to worry about manual maintenance or security vulnerabilities.
It is crucial for merchants to set up their online shop as quickly as possible to generate profits rapidly. With Shopify, this process can be realized in record time. The company handles many steps itself, which accelerates the setup. Furthermore, the software is particularly user-friendly, allowing products to be easily added either manually or via import.
Thanks to Shopify’s great success, numerous third-party extensions, known as „apps,“ have been developed. These apps provide interfaces to third-party systems or add additional functionalities to Shopify. Among other things, they facilitate the integration of marketing tools, payment providers, or warehouse management systems. The descriptions of the apps are usually available in English.
With Shopify, KAOS advertising agency offers a fast and cost-effective solution for building a successful online shop. The functions are clearly understandable, and the services offer diverse possibilities for individual customization and expansion.
Head of Web/Digital