€

i

5 - 10 thousand EURO

Image & Ad Concept

Edelrid

The client Edelrid from Isny im Allgäu desired a new ad concept for its diverse product portfolio in the areas of mountaineering and climbing, industrial safety, customer solutions, and adventure parks, which needed to function across all divisions.

The new ads were to be designed modularly, requiring only the product image and text to be exchanged. Furthermore, the design needed to be variable enough to work in landscape and portrait formats, as well as in a square representation. The potential application areas range from online banners to print ads and large-format implementations, e.g., for events.

ED PRISMA GUIDE 174x120mm EN JWi 201214.indd
Motif wood rope 1600x1200px

The Idea

Conception

Pre-visualization

Design

Art Direction

Based on the product divisions, suggestions for a background design were developed that meet the above-mentioned requirements. The respective products should be brought into focus by a dynamic background design. The background used should make it clear to the viewer at first glance which product division is involved. The result was the motifs „Concrete“, „Granite“, „Wood“, „Ice“, „Magnesia“ and „Leaves“, which are representative of the product portfolio.

The Implementation

The six motifs were elaborately digitally composed. The focus was on achieving the most realistic representation possible. Furthermore, the compositions had to be variable and modular to allow for easy and quick adaptation to different products later on.

Do you have questions?

Hubertus von Kolkow

Head of Brand Consulting/Strategy

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