Wurm Overall Planning – Brand Core Strengthening

€

5 - 10 thousand EURO

Brand Development

Strengthening the Brand Core of wurm Gesamtplanung PartG mbB, Architects, Engineers, and Experts

Against the backdrop of a clear future positioning, we, together with our sister agency fsb/welfenburg, embarked on a comprehensive brand development process with the company Wurm. The objective was to gain the greatest possible clarity about what Wurm should stand for in the future – both externally and internally.

The task was to define the company’s brand core, both online and offline. At the same time, it was necessary to position the merger of „SAFEPLAN GmbH“ with „wurm architektur gbr“ into „wurm Gesamtplanung PartG mbB“ in the market and with existing customers.

Preparation

Brand Workshop
Name Development
Brand Appearance Print and Web

Starting from the status quo, we conducted a one-day workshop with the management as well as selected employees. In this process, the company was examined in depth, and its future direction was discussed and jointly questioned. Fundamental corporate aspects were examined and, on this basis, a brand core was developed. According to unanimous opinion, this characterizes the company accurately. The brand core thus defined is the basis for the long-term, holistic corporate alignment with the goal of giving Wurm the greatest possible positive radiance.

The Implementation

The brand name is clearly in the foreground and has been revised in accordance with the new Wurm design. The concept has been successfully adopted and the corporate design consistently implemented and maintained on the website as well as on the social media channels Facebook, Instagram, LinkedIn, and Xing.

The new corporate design reflects Wurm’s comprehensive range of services. As overall planning experts, architects, engineers, and appraisers, the company assumes complete responsibility for construction projects. With over 30 employees and an interconnected team of specialists, Wurm stands for individual overall solutions – thought out down to the smallest detail. From commercial and residential building projects of all sizes to ambitious public sector properties and old building renovations or extraordinary construction projects, such as an impressive climbing hall in the style of a competition arena – as experts in overall planning, Wurm delivers unique design solutions.

Team Quotes

„

The result fully meets our quality standards. Product and performance competence is strongly supported by the brand presence and the choice of materials. The overall appearance has the desired radiance that sets the Wurm brand apart in the market.

Fair and human collaboration was always the top priority.

The brand has gained in structure and clarity.

Do you have any questions?

Hubertus von Kolkow

Head of Brand Consulting/Strategy