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The Implementation
Logo redesign
Photoshoot
Business stationery
Image brochure
Reference sheets
The logo was revised in accordance with the brand development process and adapted to all media requirements, making it future-proof. The addition „Gesamtplanung“ (overall planning) clearly highlights the competence. The monochrome, reduced graphic underscores WURM’s clear, aesthetic standards. This standard is also reflected in a clear, structured design grid, unambiguous typography, and a consistent color and visual language.
The new central terms are emphasized by the visual language. Experienced and confident managing directors and employees look visionarily into the future. The different overall planning areas are symbolized by the self-contained motifs (architecture/statistics/calculations/plans). Overall, dynamic, exciting, and attention-grabbing subjects are created.
For this purpose, a professionally prepared and executed photo shoot took place on-site, which was characterized by a very personal, familiar, and human atmosphere.
The newly used natural paper for the image brochure, reference sheets, and business stationery supports the brand’s uniqueness through the material’s haptic appeal.
The new corporate design conveys new radiance and a departure into a new era, both online and offline, through shapes, color and imagery. The consistent implementation reflects Wurm’s new self-image.
Do you have any questions?
Hubertus von Kolkow
Head of Brand Consulting/Strategy
