Have a communication concept created by the communication agency KAOS

The basis of successful communication lies in strategic-conceptual considerations. Our communication concepts build upon this and form the foundation for measurable success. We systematically analyze the market, competitors, and target groups through a thorough situational analysis that includes strengths and weaknesses, as well as opportunities and risks. The content and messages of your brand are the essential foundations for developing tailored messages.

In the field of corporate communications, the communication concept is an essential and important component. It is aligned with the company’s brand values and marketing goals and represents the programmatic framework for action for all measures relating to communication. In addition to the guiding idea, these include all phases of the concept development process – from the initial situation analysis and the briefing through to operational implementation and performance monitoring.

The communication concept defines the targeted media strategy and determines the structure of the communication concept as well as the relevant communication channels. The overarching objective is: to engage the previously defined target groups positively with messages tailored to each of them and, ultimately, to convince them in terms of content through consistent communication. Creating a well-thought-out communication concept means making strategic decisions that have both an internal and an external impact.

We are your communications agency with a focus on communication concepts for companies and support you in developing a digital communication concept that makes optimal use of modern communication channels.

Effective communication increases employee motivation and customer loyalty – made possible by us as a communication concept agency

A central part of this is the so-called copy strategy – in other words, with what benefit promise and with what corresponding benefit justification do we address the respective target groups. The development of a communication concept takes into account both the internal communication concept development for employees and external communication with customers and partners. In addition, the tonality of customer communication is regulated within the framework of the copy strategy. It describes the writing style and corresponding effect of the texts. This can be dynamic, serious, modern, factual, quirky, cheeky, stylish, etc., and must match the company’s corporate identity.

A professional marketing communication concept includes the definition of communication goals, which must be set to be specific, measurable, relevant, and time-bound. The creation of a communication concept follows a structured approach, starting with an analysis of the initial situation through a SWOT analysis. Subsequently, communication goals are defined, the target group is precisely determined, and core messages are formulated. The action plan specifies which communication instruments and communication channels will be used to achieve the company’s objectives.

A well-thought-out corporate communication concept considers both the internal communication concept for employees within the company and strategic press and public relations externally. Internal and external communication must be designed uniformly and consistently to ensure clear positioning. The content of the communication concept is developed in such a way that all communication measures are coordinated and optimally support the marketing strategy.

The creation of a communication concept is essential for companies that want to establish an effective communication strategy. A well-structured communication concept framework includes setting goals, analyzing the current situation, defining the target group, developing core messages, selecting suitable communication channels, and continuous success monitoring. Only through measurable goals and regular evaluation of individual measures can success be ensured.

The communication concept forms the basis for all operational communication processes and ensures that content is distributed consistently across various channels. A digital communication concept integrates modern digital channels and enables precise targeting of audience groups. The concept development takes into account both classic and digital communication channels to achieve optimal reach.

Why a collaboration with us is worthwhile

Unbeatable arguments for a collaboration with KAOS Kommunikationsagentur

Quality: Defined quality is convincing even in times of digital transformation. Through clearly defined and implemented concepts, we have been helping companies for many years to find new attractive applicants and to increase brand awareness. Our checklist for creation ensures that all relevant aspects are considered. Why not for you too?

Individuality: Off-the-shelf solutions are not our thing. Because every customer and every product is different, their communication must also be. With a unique profile, distinctive look, and clear individual approach, we develop communication concepts that are perfectly tailored to your company. The elaboration is based on a structured briefing and takes your specific requirements into account. No more. But no less either.

Experience: Our team is a healthy mix of many years of experience and youthful pioneering spirit. This way, we find new solutions that can always be evaluated based on know-how and knowledge – without slowing them down. We create communication strategies that are based on sound analyses and are continuously optimized using analysis tools. And thus, the right applicants for your company as well as sustainable customer loyalty.

Foresight: What works wonderfully today may already prove to be a hindrance to success tomorrow. We seek out the right tools and opportunities to position your company correctly in the competition at all times and to align it communicatively. In doing so, we ensure consistent implementation across all channels and create timelines that allow for a systematic evaluation of measures. Success is monitored using measurable criteria. This way, we never lose sight of the goal on our shared journey.

We offer you:

Brand Consulting
Brand Transformation and CD Development
Communication Conception
Web Design & Web Development
Search Engine Optimization (SEO)
Relaunches & redesigns
Security
Performance
Maintenance and Ongoing Services

Our work begins with the brand. Strategy and positioning are the basis for successful communication and the foundation of every communication concept. The strategic decisions that we make together with you are guided by your corporate goals and take into account both corporate guidelines and the specific requirements of your industry.

Creating a professional communication concept means involving all stakeholders – internal and external alike – and planning internal communication just as much as external communication. Employees are important ambassadors for your company, which is why internal communication must be an integral part of every communication concept.

Let our work and the numerous references in this field convince you. We develop a tailor-made communication concept for you that contributes to your goals and with which you are able to achieve them. We would be happy to arrange a non-binding appointment with you. We look forward to your call.

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Hubertus von Kolkow

Head of Brand Consulting/Strategy