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Concept & Design

Image and Advertising Concept for Edelrid

Author: Kurt Schauer

For the diverse product portfolio of the innovative manufacturer Edelrid, an image and advertising concept was to be developed that represents all business areas equally. The result is a richly detailed visual world that combines dynamism and maximum flexibility.

The motifs „Concrete“, „Granite“, „Wood“, „Ice“, „Magnesia“ and „Leaves“ cover the broad spectrum of products and business areas on offer. The modular and variable compositions allow for simple and quick adjustments to different products and purposes.

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Hubertus von Kolkow

Head of Brand Consulting/Strategy

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