Author: Kurt Schauer
If you no longer want to view the visitors to your website anonymously, it is advisable to choose a provider that offers visitor recognition. This allows you to identify your visitors from the first to the last step. By comparing an IP address with a database, the Leadware software can determine what usage behavior a visitor exhibits and which company they are looking for. You then receive a dashboard with relevant data and can decide for yourself whether or not you would like to contact the visitor.
What is Leadinfo?
Anyone involved in B2B marketing should use software that has an extensive database in order to match visitors based on their IP address. In this way, the visitors to your website are no longer anonymous. In addition, the software provides valuable company information that helps you to specifically win potential customers for your company. The browsing activities of the now-identified visitors provided by the software are also particularly useful.
The lead generation software comes from the Netherlands and is already used by more than 11,000 companies. It enables them to get to know the visitors to their websites better, manage more leads and win customers, since the visitors are no longer anonymous and can be contacted personally directly after their visit.
How does Leadinfo work?
If you put your website online without the appropriate software, it may be found daily by several hundred to a thousand visitors via Google search. However, without the software, you won’t know about it and thus miss valuable opportunities to acquire new customers. Most visitors only look at your pages but generally do not leave contact details. Only a few visitors per day voluntarily leave their data. It is obvious that a great deal of potential remains untapped here.
Precisely for this purpose, lead generation software was developed: its future aim is to provide you with relevant advertising information about your website visitors. Often, many visitors access your website but do not decide to make contact – even if they are interested in your offer.
You can get a more detailed insight into the Leadinfo application in this video:
However, lead generation software can offer you a concrete solution and insights into traffic. For example, Leadinfo software is designed to decrypt anonymous visitors to your website. The tool identifies the companies behind them using IP addresses. This is done by linking to the software’s own database. This allows LinkedIn profiles, email addresses, and other company data to be discovered. As a website owner, you receive all the information needed for potential contact. This information is delivered to you on a clear dashboard. This gives you the opportunity to convert and qualify leads, and thus take appropriate measures to initiate initial contact with interested visitors to your website, thereby optimizing your company’s sales processes.
Using Leadinfo is incredibly simple. When you use the software, a tracking code is placed on your website. There are three different ways to do this:
The Google Tag Manager is a tag management system (TMS) that allows you to easily update tracking codes and associated code fragments (commonly referred to as tags) on your website or mobile app.
Copy the „Site ID“ in the Leadinfo portal (under „Settings“ -> „Tracker“) and download the Leadinfo plugin to your WordPress website. Install the plugin and activate it. Then go to ‚Installed Plugins‘, select the Leadinfo plugin settings and insert the Site ID.
If you have access to your website’s HTML code, you can manually add the tracking code to specific pages. Make sure to place the tracker within the <head> tag. However, we recommend using Google Tag Manager. If Google Tag Manager is already installed on your website, you do not need direct access to the source code.
Once the code is in place, visitors are recognized through it and their IP addresses are recorded. These strings of numbers are then compared with Leadinfo’s own database and additionally supplemented with data from publicly accessible databases. In this way, information can be recorded by numerous companies both in Germany and in other countries.
A lead is then created on the dashboard provided by the software. From there, you can retrieve all the important information about the company.
The advantage is that you can see at a glance whether it is a potential customer for your company and whether it makes sense to contact one or another visitor to your website directly and personally.
What data does Leadinfo collect?
The software collects extensive information about companies in the database, which is accessed when a visitor visits your website. The visitor’s registered IP address is compared with the IP addresses in the database. Various pieces of information are stored for each listed IP address. This collected information is then forwarded to you in a dashboard. The information in the database includes, among other things:
- Company or Business Name
- Address
- Number of Employees
- VAT Number
- Commercial Register Entry
- Financial Situation
- Business Sector
- LinkedIn profile for self-employed individuals, if applicable
With this data, you can immediately see whether it is worth contacting the company, small business or self-employed individual directly and advertising to them in a targeted manner.
Is Leadinfo GDPR compliant?
This question can be answered with a clear „yes,“ provided you observe a few things during its use. The General Data Protection Regulation (GDPR) and other data protection laws ensure that every user can trust that their personal data will be treated with protection. IP addresses are also considered personal data. If you use Leadinfo on your server, you must inform unknown visitors to your website about this. Ideally, you should obtain the consent of website visitors before activating the tracking code. This way, everything takes place within the secure framework of the GDPR. With this data, you can immediately see whether it is worthwhile to contact the company, small business, or self-employed individual directly and target them with advertising.
Conclusion:
For your website to be found online, you should promote it with B2B marketing. This way, your company will be discovered by potential customers via Google search, who will then be directed to your site to view your products or services. However, most visitors do not leave contact details on your website, meaning you cannot specifically re-engage them. This is precisely where Leadinfo software comes in.
With this software, you can identify your website visitors and see which companies and LinkedIn profiles they have visited. A list shows you daily visitors, from which you can filter out those of interest to you and contact them directly and personally. In this way, your company’s revenue can be specifically increased.
Do you have questions?
Eliana Gramer
Head of Web/Digital
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