Leadinfo: Everything you need to know about it

Author: Kurt Schauer

If you no longer want to view visitors to your website anonymously, it is advisable to choose a provider that offers visitor recognition. This allows you to identify your visitors from the first to the last step. By comparing an IP address with a database, the Leadware software can find out what usage behavior a visitor has and what company they are looking for. You then receive a dashboard with relevant data and can decide for yourself whether you want to contact the visitor or not.

What is Leadinfo?

Anyone who does B2B marketing should use software that has a large database to match visitors based on their IP address. This way, visitors to your website are no longer anonymous. In addition, the software provides valuable company information that helps you target potential customers for your company. The browsing activities of the now identified visitors provided by the software are also particularly useful.

The lead generation software comes from the Netherlands and is already used by over 11.000 companies. It enables them to get to know their website visitors better, manage more leads and acquire customers, as visitors are no longer anonymous and can be contacted directly personally after the visit.

How does Leadinfo work?

If you put your website online without the appropriate software, it may be found by several hundred or even thousands of visitors every day via Google search. But without the software, you won't know about it and will miss out on valuable opportunities to acquire new customers. Most visitors just look at your pages, but usually don't leave any contact details. There are usually only a few visitors per day who leave their details of their own accord. It is obvious that there is a lot of untapped potential here.

This lead generation software was developed precisely for this purpose: to provide you with advertising- relevant information about your website visitors . Often, many visitors access your website but don't take the step of contacting you – even if they are interested in your offer.

You can get a more detailed insight into the Leadinfo application in this video:

Lead generation software can offer you a concrete solution and insights into your traffic. For example, Leadinfo is designed to decode anonymous website visitors. The tool uses IP addresses to identify the companies behind these visitors. This is achieved by linking the data to the software's own database, which allows it to retrieve LinkedIn profiles, email addresses, and other company information . As the website owner, you then receive all the information you need for potential contact, presented on a clear and concise dashboard. This enables you to convert and qualify leads, allowing you to take appropriate steps to initiate initial contact with interested website visitors and optimize your company's sales processes.

Using Leadinfo is extremely simple. When you use the software, a tracking code is placed on your website. There are three different ways to do this:

Insert code into Google Tag Manager

The Google Tag Manager is a tag management system (TMS) that allows you to easily update tracking codes and associated code snippets (commonly referred to as tags) on your website or mobile app.

Use WordPress plugin

Copy the "Site ID" in the Leadinfo portal (under "Settings" -> "Tracker") and download the Leadinfo plugin to your WordPress website. Install the plugin and activate it. Then go to the 'Installed Plugins', select the Leadinfo plugin settings and paste the Site ID.

Manual

If you have access to your website's HTML code, you can manually add the tracking code to specific pages. Make sure to add the tracker within the <head>tags. However, we recommend using Google Tag Manager. If Google Tag Manager is already installed on your website, you do not need direct access to the source code.

As soon as the code is placed, visitors are recognized and their IP addresses are recorded. These series of numbers are then compared with Leadinfo's own database and supplemented with data from publicly accessible databases. In this way, information can be recorded by numerous companies in Germany as well as in other countries.

A lead is then created on the dashboard provided by the software. From there you can access all important information about the company.

The advantage is that you can see at first glance whether this is a potential customer for your company and whether it makes sense to write to one or another visitor to your website directly and personally.

Benefits for the company

Respond quickly to leads

When you see who is interested in and visiting your website, you can respond to leads quickly and receive all the information you collect in real time.

Improve the Customer Journey

By linking full company profiles to anonymous website visitors, you improve the customer journey. This allows you to use the data from qualified leads to build your own prospect lists.

The opportunity to address visitors again via LinkedIn

This will help you ensure that you only contact the qualified companies that interact with your website.

Offers one-click integration with more than 25 platforms

This allows you to use Google Ads or Teamleader CRM to measure the effectiveness of your online advertising and enrich your CRM accordingly. This means your advertising will be placed higher and your website will be visited more frequently by visitors who can then contact you specifically when it is worthwhile.

What data does Leadinfo collect?

The software collects a lot of information in the database about companies that are accessed when a visitor visits your website. It compares the visitor's registered IP address with the IP addresses in the database. Various information is stored for each IP address listed. This collected information is then presented to you in a dashboard. The information in the database includes, but is not limited to:

company or company name
Address
number of employees
VAT number
Handelsregistereintrag
financial situation
division
If necessary, the LinkedIn profile for self-employed persons

With this data, you can immediately see whether it is worth contacting the company, small business or self-employed person directly and advertising specifically.

Is Leadinfo GDPR?

This question can be answered with a clear "yes" if you keep a few things in mind when using it. The General Data Protection Regulation (GDPR) and other data protection laws ensure that every user can trust that their personal data is treated securely. IP addresses are also considered personal data. If you use Leadinfo on your server, you must inform the unknown visitors to your website about this. Ideally, you should obtain the consent of the website visitors before activating the tracking code. This way, everything is done within the secure framework of the GDPR. With this data, you can then immediately see whether it is worth writing to the company, small business or self-employed person directly and advertising specifically.

And finally ...

To ensure that your website is found online, you should promote it with B2B marketing. This way, your company will be discovered by potential customers via Google search, who will then be directed to your site and can view your products or services. However, most visitors do not leave contact details on your website, so you cannot specifically contact them again. This is exactly what Leadinfo software is for.

This software allows you to identify your website visitors and see which companies and LinkedIn profiles they have visited . A list displays your daily visitors, from which you can filter out those of interest and contact them directly. This way, you can strategically increase your company's revenue.