i
Brand Core Realignment
Kickoff Workshop
Perception
Goals & Visions
Design
The comprehensive realignment of ALPJAGD begins with brand strategy and positioning, which forms the foundation for successful brand communication. ALPJAGD positions itself as a pioneer in nature and species conservation: forward-thinking and inspiring, sustainable and down-to-earth, and closely connected to the region. Consulting expertise, excellent service and high quality standards make the company a trustworthy brand for its customers.
The brand was redefined with the guiding idea „In balance with nature, animals and hunting“. ALPJAGD stands for values such as vision, tradition, commitment and emotion. These were specifically anchored and the guiding principle „Follow your passion“ was strengthened.
A corporate design subsequently revised is intended to reflect the values of ALPJAGD emotionally and authentically and to give the company an unmistakable identity that clearly communicates its product and service expertise at first glance and stands out distinctly from the competition. To underscore the visual aspiration, a new color palette and typography as well as a new visual world were developed.
Communication takes place across all media, so that the ALPJAGD team conveys its message effectively across all channels.
In the coming years, ALPJAGD intends to build on the successes of the past and, with a targeted communication strategy, revive success born of passion.
Photoshoot
Planning
Implementation
For our client, we organized and carried out a multi-day photo shoot. The goal was to implement the newly defined visual language professionally and to showcase the emotional and authentic love of hunting and nature.
Magazine
Conception
Design
Typesetting
After the realignment of the brand, numerous communication measures were revised. The previous catalog was replaced by a magazine that covers not only products but also content in an editorial image section.
Website
Conception & Design
UX Design
UI Design
ALPJAGD’s previous web presence was limited to an online shop with a brief company presentation in text form. In order to convey the values and the passion of the ALPJAGD brand to customers, a new image page was designed that could be integrated alongside the existing online shop.
To this end, the structure of the page was first created using a wireframe. Building on this, a modern, emotionally appealing screen design was developed that places the ALPJAGD brand and its values at the center. The goal is to convey the passion for hunting in an appealing design. The visitor should be inspired and feel like part of ALPJAGD.
Do you have questions?
Hubertus von Kolkow
Head of Brand Consulting/Strategy
