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The Challenge
At the start of the project, we discussed the new visual language and the textual specifications in detail in close collaboration with the client. On this basis, we created initial scribbles in order to give the client a clear visual idea of the planned images and to ensure that all expectations and wishes were taken into account. We then coordinated this with the photographer.
Our Approach
Photoshoot
Planning
Implementation
After the general direction had been determined, we set out to find a suitable location that would convey the client’s values not only aesthetically but also credibly. For the setting, we chose a rural environment that reflects the brand’s closeness to nature and authenticity.
We placed particular emphasis on the selection of the performers. In order to portray the story of hunting and closeness to nature without distortion, we were able to recruit hunters with their hunting dogs. This cooperation enabled us to stage a realistic yet emotional depiction of the hunt.
The team on site ensured that every detail – from the equipment to the interaction of the performers – was perfectly coordinated. Through close collaboration with everyone involved, we were not only able to implement the creative vision but also to create an atmosphere that effectively communicates the client’s values and the desired appeal to the target group.
Photoshoot Result
The result of the photo shoot in use. Whether on the website or in the magazine: a good image says more than 1000 words.
Making of
The realization of this project was a real adventure! During the days of the shoot, not only the demanding location but also the whims of the weather put us to the test. Rain, sun, wind – we had it all. But whether it suddenly started to rain or the sun unexpectedly came out, everyone involved approached it with a positive attitude and a great deal of commitment.
The team, from the photographers to the performers to the animal models – the hunting dogs – was fully engaged. Whether in dense undergrowth, in a knee-deep stream or on steep paths – everyone did their utmost to capture the best shots. The collaboration with the hunting dogs was particularly impressive, as they not only worked excellently but also created a very special atmosphere.
Behind the scenes, it was a real team effort: every single one of us contributed their part to ensuring that the shoot could be carried out both smoothly and with a lot of fun and positive energy.
We only work with the best
Photographer Mathis Leicht was at our side as a partner and did a great job.
Do you have questions?
Hubertus von Kolkow
Head of Brand Consulting/Strategy
