€€

i

10 - 25 thousand EURO

Exhibition Stand

BUG Aluminium Systems

Our client BUG Aluminium-Systeme is making a strong statement at Fensterbau Frontale in Nuremberg with a unique, distinctive exhibition stand, showcasing the company’s presence at the world’s largest trade fair for windows, doors, and facades.

Planning
Exhibition concept
Design

Having started in 2015 with the ambition of making BUG the premium leader in its industry in terms of external perception, our goal was to create a trade fair appearance that stands out from the crowd. Yet in our view, mere eye-catching appeal was by no means enough. The task was to convey BUG’s premium and design standards to trade fair visitors from all over the world in a confident manner. And this entirely without words and without attention-seeking gimmickry such as plastered display walls and annoying screen presentations.

The extraordinary body alone, the high-quality, aesthetic design of the stand and a few selected exhibits were meant to speak for themselves and inspire visitors emotionally.

It was already clear after the first days of the fair: our calculation had paid off. The feedback from our client BUG was – to our delight – extremely positive. Both existing customers and numerous potential new customers were impressed and delighted at the same time – and took the opportunity to find out all about BUG’s latest innovations.

But the impact within the company was also clearly noticeable: whether our own field sales staff or stand personnel – everyone was proud to be able to present and explain „their“ products to curious customers in such a high-quality, stylish ambience.

After such a successful trade fair, we are now tackling the upcoming communication strategy topics together with BUG with full vigour and enthusiasm. With the clearly defined ultimate goal of letting the BUG brand shine in the best possible light for all target groups.

„Vergelt’s Gott – as they say in Austria! From my side, I extend my special thanks to all of you for the „brilliant“ appearance at the Fensterbau-Frontale trade fair in Nuremberg. It „resonates“! Thank you very much for your dedication, creativity, passion, and commitment that you put into the „project“ and its successful implementation.“

– Michael Zint
Managing Director

Do you have any questions?

Hubertus Edited Final
Hubertus von Kolkow

Head of Brand Consulting/Strategy

Start your project now!