€

i

5 - 10 thousand EURO

Key Visual Development

Dechra Tensolvet

For the relaunch of the Tensolvet product, the client Dechra Veterinary Products from Aulendorf requested a main campaign image (key visual) for communication with business customers. This key visual was intended for use as an online and offline advertisement, as well as a cover for further information materials, and needed to ensure high recognition.

The Idea

Conception
Design
Pre-visualization
Art Direction
Layout of Ads & Web Banners
Layout of Brochures

The product is offered in two variants, which can be distinguished from one another by very striking colors. The active ingredient and therefore the mode of action are identical in both products; only the concentration differs. Based on the two product colors, a concept was developed for how the mode of action could be presented as impressively as possible. The ideas were coordinated with the client using a preliminary visualization.

The Implementation

The result was an energetic key visual that captures the elegant dynamism of horses. The animal’s musculoskeletal system is supported by energy beams in the two product colors. During production, real light beams were captured in the photo studio and then digitally combined with the main motif. Subsequently, the layout for print advertisements was created. Web banners and the cover of the four-page brochure were then derived from this. For the product presentation inside the brochure, a suitable background was composed based on the light effects of the key visual.

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Hubertus Edited Final
Hubertus von Kolkow

Head of Brand Consulting/Strategy

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