Visibility for Mechanical Engineers and
KAOS has known both key industries and their challenges extremely well for a very long time…
Producing alone is not enough. Anyone who manufactures machines or builds food brands today must stand out, be understandable – and be found. Especially in complex or highly regulated industries, good communication is decisive for market success.
For the Food Industry
What problems do we solve:
✔ Interchangeable brands without a profile
✔ Dependence on retail
✔ Lack of visibility with the end customer
✔ Unclear communication despite good quality
✔ No consistent brand image
What we offer:
✔ Brand Positioning & Storytelling
✔ Packaging Design & Sales Promotion
✔ Digital Direct Channels (Website, Newsletter, Social Media)
✔ POS Materials & Dealer Support
✔ Strategies for Private Labels & D2C
How we work:
✔ Target group-oriented & sales-driven
✔ Emotional, but fact-based
✔ Legally compliant & brand-consistent
✔ Fast, creative, practical
For Mechanical Engineering
What problems do we solve:
✔ Complex products, but no understandable explanation
✔ Low visibility among potential customers
✔ Shortage of skilled workers & unclear employer brand
✔ Lack of leads & digital strategy
✔ Outdated website or no SEO
What we offer:
✔ Technical communication that works
✔ SEO & lead generation in B2B
✔ Recruiting campaigns & employer branding
✔ Web design with a focus on conversion
✔ Exhibition concepts, print & video
How we work:
✔ Understandable for clients & decision-makers
✔ Lean, fast, efficient
✔ Proactive thinking, not just execution
✔ Industry knowledge meets digital power
Start your project with us now!
Start your project with us now!
Typical Challenges in Mechanical Engineering
Complex Technology, No Clear Message
Many products speak a language only experts understand. However, decision-makers on the client side want simple answers: What does this solution do for me? Why exactly this company?
Not Visible Online = No Trust
Lack of online visibility today is synonymous with lack of relevance. Those who don’t appear on Google don’t exist. And those who remain silent on social media seem interchangeable.
No Applicants, Scarcely Any New Talent
The shortage of skilled workers is hitting mechanical engineering hard. Good employer brands attract talent – poor communication deters it. Generation Z, in particular, values attitude, clarity, and digital presence.
Typical Challenges in the Food Industry
Brands without a profile
Regional, sustainable, organic – many brands claim the same. What truly differentiates your product on the shelf? Those who don’t tell their story become interchangeable commodities.
Full shelves, but no dialogue
Those who sell exclusively through retail lose touch with their customers. Direct contact via website, social media, or newsletters creates loyalty – and can be managed.
Packaging is not convincing
The eye eats too. Products with high-quality content but outdated design or an unclear message miss opportunities – at the POS and online.
What successful brands are doing now
✔️ Explain products in a way that they are understood and purchased
✔️ Be specifically visible in digital channels
✔️ Build emotional brand loyalty
✔️ Create trust – for customers and applicants
✔️ Appear legally compliant and consistent
The most important topics for companies right now
More visibility and success through targeted online marketing
A strong team for your success. We do not only solve problems but also digitalize and optimize according to your needs.
Start your project with us now!
What our customers say about us
Do you have any questions?
Kurt Schauer
Managing Director
THE TEAM ALWAYS AT YOUR SIDE
Our KAOS experts have been in business for 30 years
We are unconventional, agile and full of ideas, have our heart in the right place, are courageous, reliable and competent – and our highest goal is to make our clients successful. Since 1992 we have not only been creating KAOS, but also mastering it, so we take the liberty of no longer having to prove to anyone that and what we are capable of.
You have come to the right place if you are looking for sophisticated, creative and innovative solutions, coupled with a high level of consulting expertise in the print and web sectors. Fancy some chaotic mind games?
Finding Solutions
How to Succeed
With a clear strategy, good design, and content that works. Communication that explains products, addresses problems, and builds trust. Industry knowledge is not a nice-to-have – but a prerequisite.
Those who recognize their challenges can solve them.
Those who communicate them win.
The visibility report for mid-sized companies
In our report, you will learn among other things the following:
- What are the right strategies to be and remain successful in the German Mittelstand?
- How do we protect the Mittelstand, the backbone of German prosperity?
- How does the Mittelstand master modernization & digitalization?
- How do you overcome the shortage of skilled workers?
- How do you become internationally relevant & visible?
- How do you master company succession?
In addition, take a look at the case studies of some of our clients and how we solved the problems.
Read the report here:
YOUR BENEFITS
Why working with us makes sense
We offer good reasons to work with us and provide you with a proven and sensible path to success.
Experts for medium-sized German companies
+ 30 years of experience
Holistic solutions
Proven processes
The streamlined path to success
Human, down-to-earth, trustworthy
Transparent Prices
We offer you transparent prices for a wide range of advertising services with which we make your company visible. Find out more here and start your new project today to maximize your visibility.
Do you have any questions?
Kurt Schauer
Managing Director
