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The Briefing
The background is the fact that the high-quality, sustainable modular solutions made of solid wood represent a more than worthy accommodation solution – far removed from ordinary emergency shelters.
Since VARIAHOME modular solutions serve far more target groups besides refugee accommodation, it is important to avoid the up-and-coming company being perceived exclusively in this regard.
In order to clarify what the VARIAHOME brand should stand for in the future, the management commissioned us to conduct a one-day brand workshop with them.
The focus is on a clear positioning in the market in order to differentiate from competitors. In addition, the topic of „employer branding“ must be taken into account here, as the industry is currently experiencing increased competitive pressure in the search for new employees. Here too, it is about differentiation from other companies and about showing potential employees why VARIAHOME in particular is the ideal company for them.
After defining the brand core, we now have the perfect foundation and the common thread for developing the future visual identity that will shape the VARIAHOME brand.
Do you have any questions?
Hubertus von Kolkow
Head of Brand Consulting/Strategy
