Direct Mailings – We are here to assist you with advice and support

Mass advertising and tons of unnecessary information are a thing of the past for us.

Through a complex combination of direct mailings and digital advertising, you will achieve a measurable response from your target audience. Whether you want to acquire new customers or reactivate existing ones, our direct mailings are guaranteed to prompt recipients to take action.

We focus on personalization in every aspect and pursue a personalized approach with a handwritten addressed envelope, an exclusive URL leading to a personalized landing page, and an invitation to a conversation.

Cross-media Marketing Communication

Cross-media marketing communication enables service providers, companies, and brands in the D-A-CH region to minimize wastage and manage measures through digital evaluations and success monitoring.

While we live in the digital age, direct mail is an essential component of a balanced marketing plan. There are no limits to the campaign design. Together with you, we will develop a suitable direct mailing and a tailored campaign for your project.

Even large online retailers have been using printed customer information and direct mailings for discounts for some time. There are many different types of unsolicited emails – whether you want to send an email with a reply card or an email with an attached product or product sample.

Thanks to its large design area, the envelope-free mailer offers plenty of space for a lot of interesting information and already stands out from everyday mail in the recipient’s mailbox – perfect for immediate attention.
If you want to send extraordinary invitations or appointment reminders to your customers or business partners, then our direct mailings are particularly suitable for this.

Direct mailing works – visual, emotional and, above all, personal address, mailing design and sophistication are the key to this supreme discipline in direct marketing.

Our talented team with its years of expertise is happy to provide you with advice and information on design, printing, shipping options and personalization. As a direct mailing agency, we are happy to advise you.

Achieve Success with Direct Mail Marketing

Classic direct mailing (or direct mail) is a written advertising approach to a specific target group. Addresses are usually taken from internal or external databases. Here, companies use many different print advertising media, including flyers, advertising letters, etc. However, it is characteristic that it involves a complete address specification and at the same time is the most distinctive feature of direct advertising and direct marketing. For example, „to all households“ or „to all coffee drinkers in the company.“ Direct advertising is only sent to known addresses that have a fixed contact person.

Companies often collect customer data themselves for direct mailings in order to be able to access high-quality address databases (keyword: big data). If you would like to send printed mail but do not have an address database, you can contact specialized address publishers or so-called address brokers. But here, too, your contact persons are usually address brokers. It is best to compare immediately with your own customer data to ensure that you only rent addresses that you do not already have in your own database.

Direct Mail – Harness the Power of Images and Personalization

In the age of digitalization, personal letters are rare and a welcome change from email advertising, which usually just ends up in the spam folder and never reaches customers. Through handwritten addresses, cross-media advertising campaigns can convey friendly messages to customers, attract attention through their presentation, and encourage customers to open them.

With direct mailings, recipients can be emotionally addressed and build a connection with the company. This provides you with recognition values that are not possible with regular analog advertising. Response King’s direct mailing combines a high-quality haptic experience with an intangible online world to equally encourage all generations and target groups to react. Do you want to promote a special product? Next, you need to send a very special email.

Direct mailing presents customers with advertising messages, services, or current products with astonishing effect. For example, proprietary folding techniques such as robust chromo sulfate board are used for direct mailing.

This is how you achieve the greatest attention and offer your target audience a multisensory experience. Direct mailings address the recipient personally and directly with their own name so that the recipient feels personally addressed. This not only creates trust, but also awakens emotions – who doesn’t want to read their own name? Also take advantage of image personalization options to send different motifs to different target groups and integrate the name of the respective recipient directly into the image. This form of personalization creates attention and enhances the direct mailing.

The Response King Service offers an non-binding initial contact to understand your project and determine the potential for direct mailings. Direct mailings, imaginative design and original creations are designed according to your wishes and complemented by taking over production and logistics. We offer you a comprehensive package so that you can concentrate entirely on your core business. Many companies are rethinking due to dynamic market developments and intensifying competition. We are happy to accompany you with your individual project.

Do you have any questions?

Kurt Schauer

Managing Director