Full Service Agency for SMEs in the DACH Region

When strategy, design, technology, and printing need to converge, there is hardly any way for medium-sized companies to avoid a full-service agency. KAOS has been operating in this role since 1992, between the Allgäu, Lake Constance, and Switzerland. The need usually arises when a single marketing professional can no longer cover the number of channels.

Four locations support this work: Wangen im Allgäu, Kisslegg, Neu-Ulm, and Sirnach in Switzerland. This allows us to serve clients in Germany, Austria, and Switzerland directly, without intermediaries. Geographic proximity often makes a bigger difference in projects than any presentation, because on-site coordination is faster. As an advertising agency for SMEs, we understand the structures of owner-managed businesses. A company that produces in Switzerland and sells in Germany requires advertising materials for both markets, often with differing legal requirements and its own pricing presentation.

Some interested parties search for „agency full service.“ Others type „full service agency advertising“ and mean the same principle, namely a provider for all disciplines. We clarify which full-service agency services suit your project before providing an offer. A company with 20 employees needs a different approach than a supplier with its own export department. Therefore, during the first meeting, we jointly determine which channels actually generate revenue for you and which primarily cause effort.

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Full Service Marketing Agency with Print and Digital in its Portfolio

Print is not disappearing; it is shifting. What does this mean for a full-service marketing agency? It must master both: the catalog for the trade fair and the campaign in the distribution channel. Typesetting, artwork, print handling, and online advertising are all in the same hands with us.

Websites are created with WordPress, TYPO3, Contao, or webEdition, and shops with WooCommerce and Shopify. Our digital agency bundles generic consulting for websites and online projects. Addressed mailings, self-mailers, and unaddressed mailings are handled by our direct marketing department. Without its own print connection, a full-service online agency would have to outsource this part.

Texts, photos, and moving images are provided by our full-service content agency from a single briefing. Search engine optimization, Google Ads, and newsletters are managed by the same full-service online marketing agency that is also responsible for your corporate design. Recognition is created where visual language and tone remain consistent across all channels. For machinery and components requiring explanation, 3D visualizations are added, and for online presences, barrier-free implementation according to BFSG guidelines.

Multiple service providers cost more time than a fixed partner

Three service providers mean three briefings, three billing cycles, and three interpretations of your brand. If something is delayed, everyone points the finger at the other. The following comparison shows where the difference becomes noticeable in daily work and which tasks would otherwise remain with you:

Criterion Multiple individual service providers KAOS as a full-service partner
Briefing New for each trade Once for all channels
Coordination Is your responsibility Your contact person takes over
Brand management Each provider’s own interpretation A common design framework
Responsibility for errors Is shifted Remains in one place
Templates and logos Maintained multiple times Maintained centrally

Specialists have their justification, for example, for narrowly defined individual tasks. As soon as more than two channels interact, the bundled approach gains an advantage. Many clients therefore use us as an external marketing department and only retain internal control. A full-service communication agency will not relieve you of leadership decisions, but it will completely handle the implementation.

How many hours does your team invest per month in pure coordination? That is precisely where the effect of a full-service agency lies, namely in regained working time instead of additional advertising performance.

The change does not have to happen all at once. Many clients first hand over a single channel and then add further tasks as soon as the initial results are available.

Meeting

Designed with us.

Salomon Green
Aj brand core tile
Reracing Website Tile
Munk anniversary brochure 125 years embossing
Tettnang Advent calendar door
Plantavet Trade Fair Booth Tile
Pferdehof Balthasar Tile
Anomal White Reference Tile
Swa Print Tile 800x800px

Renowned industrial clients have trusted our work for many years

Machine builders, suppliers, clinics, and food manufacturers have been among our clients for years. Some client relationships have been continuous since 2008. Such long-term relationships are not built on individual campaigns, but on reliable processes and clear responsibilities. The spectrum ranges from regional craft businesses to internationally active plant manufacturers. Our work is measured by repetition, not by the first draft.

The Top Agency award from AgenturFinder externally confirms this way of working. More important to us is that projects are demonstrably measurable. Every report juxtaposes visibility, inquiries, and budget spent, even if a campaign falls short of expectations. If a full-service digital agency only showcases successes, it is withholding half the story.

We also acknowledge our limitations. For highly specialized tasks such as international technical communication, we bring in partners from our media group, for example, for print finishing, lettershop, and fulfillment. Clarity about one’s own scope saves both sides months. Our focus is on owner-managed medium-sized businesses, and we have been working in this sector for over 30 years.

Would you like to entrust your marketing to a full-service agency?

It starts with a conversation without a presentation. We ask about goals, existing materials, and what hasn’t worked recently. This initial consultation is free for digitalization, business succession, and business sales.

Afterwards, you will receive an assessment with priorities, efforts, and a realistic timeline. Price packages are available upon request, tailored to scope and duration. We openly state whether a digital full-service agency or a single project makes more sense. Not every company immediately needs the full package.

Appointments are possible at one of our four locations or as a web meeting. Write to us using the contact form or call us in Wangen. Bring any existing documents, such as logo files, price lists, or older campaigns, as this significantly shortens the onboarding process. A full-service advertising agency is only effective when both sides openly discuss budget and expectations.

Do you have any questions?

Kurt Schauer
Kurt Schauer

Managing Director

Start your project now!