Google for Jobs: Recruit New Employees Quickly and Efficiently

Author: Kurt Schauer

Digital job advertisements are increasingly preferred when searching for a job, and companies need the corresponding reach. At the same time, job seekers do not want to search endlessly on various job portals. This is where „Google for Jobs“ comes into play – an extended search function within the search engine that improves the visibility of a company’s job advertisements.

In this article, you will learn what advantages „Google for Jobs“ offers and how your job advertisement can achieve greater reach as a result.

What is Google for Jobs?

Google for Jobs was launched in May 2017 and expanded to German Google searches in May 2019. It is a search function specializing in job advertisements, which automatically recognizes keywords (Enriched Search Results) of a job posting. It is now available in over 120 countries as the first touchpoint for job searching.

Job seekers can also customize job advertisements using a filter function in the following areas:

Job Title
Employer
Location
Date Posted
Contract Type (e.g., Full-time / Part-time)

How is a job advertisement listed on Google for Jobs?

1. Create a compelling job advertisement

Google recognizes structured data much better than imprecise descriptions or deviating job titles in job advertisements. Therefore, when creating your job advertisements, you should make sure to use suitable keywords and avoid overly complex titles.

2. Store structured data in Google's specified format

JSON-LD is preferably used for this. JSON-LD is a syntax with which data structuring can be implemented at any location, which means it is better recognized by the Google algorithm.

3. Publish the advertisement on a public server

For example, you can publish your job advertisements easily and clearly on your careers page or in job boards and job portals.

4. Use the Google Search Console and sitemaps

Regularly updating the sitemaps when changes occur and using the Google Search Console promote better recognition by the Google algorithm.

Does Google for Jobs cost anything?

No, Google for Jobs is free for employers, but you may need to invest additional resources to successfully optimize your listings using structured data.
Alternatively, you can publish your job advertisements on job portals or other platforms whose ads are also displayed on Google for Jobs. However, these are often not free.

How does the job advertisement appear higher in the ranking?

A higher ranking can be achieved by complying with the requirements set by Google for Jobs or, alternatively, through third-party providers such as job portals. Below is an example of the possible structure in structured data:

Source: efficon.eu

In addition, it is advantageous if your website and career page rank well in classic search engine optimization (SEO), are frequently clicked, and your brand is well-known, as Google for Jobs gives preferential treatment to such pages.
Another method is to run Google Ads – paid search engine advertising.

How do I optimize the job advertisement?

Use keywords and phrasing that match the job title.

Write clear job descriptions and use common job titles.

Use photo and video material in your job advertisements.

Use bullet points instead of continuous text.

Conclusion:

With its user-friendly interface and custom filtering options, Google for Jobs offers a quick first touchpoint between companies and job seekers. It enables companies to achieve a higher response rate to their job advertisements.
In addition, Google for Jobs simplifies the application process for your company. When implemented correctly, it is a powerful and free tool for your recruiting process. Are you interested in this topic or would you like to learn more about SEO to improve your website’s visibility?
We would be happy to advise you.

Do you have questions?

Kurt Schauer

Managing Director

Google for Jobs – Jobs at Google

Google for Jobs is a type of job search within Google Search. Google’s algorithm scans the internet (job boards, career pages, company websites, etc.) for job advertisements and delivers them directly as „Enriched Search Results“ before the regular search results. This looks similar to the results from searching for current cinema listings. Google can also access a job seeker’s search history based on their search behavior, assess which jobs are best suited for the job seeker, and display relevant job offers at the top. As a result, Google for Jobs may know better than you which jobs truly suit you and suggest jobs that are more likely to lead to a successful application. For example, companies that do not match your mindset or are too far from your place of residence will not even be displayed. This can save job seekers (and conversely, companies) a lot of time in their job search.
Google for Jobs is a vertical search engine, not a dedicated recruiting portal. Therefore, you cannot place the job directly on Google. Like most Google tools, Google for Jobs is a search and filter tool that filters job advertisements according to your preferences and individual specifications. However, it uses all online available classified ads from various classified ad exchanges and networks. These are displayed as „enriched search results“ before regular search results. This means that after a search query, you will see the open position in the blue box directly above all other search results. On mobile devices, this container fills the screen, so further search results can only be viewed by scrolling.

Post Google Job Ads

Google for Jobs is a display of job advertisements within a Google search. This means that a job box is displayed on the results page for search queries, which finds suitable job postings for the searching person via the Google algorithm. The algorithm finds these suitable positions by crawling various company pages, career pages, and job boards. Google for Jobs is a Google feature, not a separate job board. For you as a recruiter, this means that you cannot post a job directly on Google. Rather, Google for Jobs sends so-called crawlers over well-known job portals and job platforms. They search job boards in classifieds, extract relevant information, and display it directly in the search results box. Access to offers is relatively easy for users after activation. In the USA, simply enter a search term, for example, „Jobs IT Administrator New York,“ and you will see a highlighted box on a regular search results page. Click here to go to Google’s recruitment portal. Using a VPN, one can already find a job in Germany today, but if one surfs under a German IP, the feature is usually absent.

Google for Jobs Germany offers you optimal results

Google for Jobs offers users direct access to search results tailored to jobs in their area. Nevertheless, the box has some practical features. The search can be filtered. This is made possible, on the one hand, by certain features such as: home office. The search radius, on the other hand, can be changed as needed by clicking the mouse to 2, 10, 25, 50, 100, or 300 kilometers. In addition, you can go directly to the application at the touch of a button. Therefore, Google for Jobs becomes a functioning recruitment portal.

The consequence of this is likely to be that more and more users will remain on the Google interface and not even go to StepStone, Monster, or Indeed. This gives companies the opportunity to receive better job offers on their own websites. They are comparable to advertisements on national portals. However, they also avoid costly advertising on Indeed, StepStone, or Monster. They have lost their advantage over the company’s website. In this way, companies gain independence and minimize costs. Those who rank well on Google for Jobs can count on a wealth of apps. Reach the target group reliably because the relevant parties themselves set the right filters. The next step is to ensure that Google algorithms can easily find job advertisements on company websites.

Find your dream job easily and conveniently with Google Job Search

Applicants no longer have to click on various job portals; instead, a Google search is sufficient. Google now accesses your search behavior and evaluates your classified ads individually for each user. The best position for the job seeker is displayed at the top. Companies that, for various reasons, do not match the job seeker’s profile or are too far from their place of residence are less likely to be displayed. This saves a lot of time when hiring job seekers and subsequent companies. Applicants do not have to click on the job portal, as the jobs are clearly displayed, but can simply compare all ads from the job portal with the online job advertisements on the company website.

Applicants can also find international classified ads. Therefore, there are no restrictions on the application.