Google for Jobs: Recruit new employees quickly and efficiently

Author Kurt Schauer

Digital job advertisements are becoming increasingly popular when looking for a job, and companies need the corresponding reach. At the same time, job seekers do not want to spend endless time searching through different job portals. This is where "Google for Jobs" comes in - an advanced search function within the search engine that improves the visibility of a company's job advertisements.

In this article, you will learn about the benefits of “Google for Jobs” and how it can help your job advertisement reach a wider audience.

What is Google for Jobs?

Google for Jobs was introduced in May 2017 and expanded to German Google search queries in May 2019. It is a search function specializing in job offers that automatically recognizes keywords (enriched search results) in a job advertisement. It is now available in over 120 countries as the first touchpoint for job searches.

Job seekers can also customize job advertisements using a filter function in the following areas:

Job title
Employer
workplace
Release Date
type of contract (e.g. full-time / part-time)

How is a job advertisement listed on Google for Jobs?

1. Create a meaningful job advertisement

Google recognizes structured data much better than vague descriptions or different job titles in job advertisements. Therefore, when creating your job advertisements, you should make sure to use appropriate keywords and avoid overly complex titles.

2. Store structured data in the format specified by Google

JSON-LD is preferably used for this. JSON-LD is a syntax that allows data structuring to be implemented anywhere, making it easier for Google's algorithm to recognize.

3. Publish ad on a public server

For example, you can publish your job advertisements easily and clearly on your career page or in job boards and job portals.

4. Use Google Search Console and Site Maps

Regularly updating sitemaps when changes occur and using Google Search Console promote better recognition by the Google algorithm.

Does Google for Jobs cost anything?

No, Google for Jobs is free for employers, but you may need to invest additional resources to successfully optimize your listings using structured data.
Alternatively, you can publish your job advertisements on job portals or other platforms whose advertisements are also displayed on Google for Jobs. However, these are often not free.

How does the job advertisement appear higher in the ranking?

A higher ranking can be achieved by complying with the requirements set by Google for Jobs or alternatively through third-party providers such as job portals. Below you can see an example of the possible structure in structured data:

Source: efficon.eu

In addition, it is an advantage if your website and career page rank well in classic search engine optimization (SEO), are frequently clicked on and your brand is well known, as Google for Jobs gives such pages preferential treatment.
Another method is to place Google Ads – a paid search engine advertising.

How do I optimize the job advertisement?

Use keywords and phrases that match the job title.

Write clear job descriptions and use common job titles.

Use photo and video material in your job advertisements.

Use bullet points instead of body text.

And finally ...

With its user-friendly interface and individual filtering options, Google for Jobs offers a quick first touchpoint between companies and job seekers. It enables companies to achieve a higher response to their job advertisements.
Google for Jobs also simplifies the application process for your company. If implemented correctly, it is a powerful and free tool for your recruiting process. Are you interested in this topic or would you like to learn more about SEO to improve the visibility of your website?
We will be happy to advise you on this.

Any questions?

Kurt Schauer

Managing Director

Google for Jobs – Jobs at Google

Google for Jobs is a kind of job search within Google Search. Google's algorithm searches the Internet (job boards, career pages, company pages, etc.) for job advertisements and delivers them directly as so-called enriched search results before the normal search results. This then looks similar to the results from searching for the current cinema program. Google can also access a searcher's search history based on search behavior, assess which jobs are best suited to the searcher, and display corresponding job offers at the top. As a result, Google for Jobs may know better than you which jobs really suit you and suggests jobs that are more likely to lead to a successful application. For example, companies that do not fit your own mindset or are too far away from where you live are not even displayed. This can save job seekers (and companies, conversely) a lot of time when looking for a job.
Google for Jobs is a vertical search engine, not a recruiting portal of its own. Therefore, you cannot place the job directly on Google. Like most Google tools, Google for Jobs is a search and filter tool that filters job advertisements according to your preferences and individual specifications. However, it uses all classified ads available online from various classifieds exchanges and networks. These are displayed as so-called enriched search results before regular search results. This means that after a search query, you will see the open position in the blue box directly above all other search results. On mobile devices, this container fills the screen, so that further search results can only be displayed by scrolling.

Google Job Ads

Google for Jobs is a representation of job advertisements within a Google search. This means that a job box is displayed on the search results page, which uses the Google algorithm to find suitable job advertisements for the person searching. The algorithm finds these suitable positions by crawling various company websites, career pages and job boards. Google for Jobs is a function of Google, not its own job board. For you as a recruiter, this means that you cannot post a position directly on Google. Rather, Google for Jobs sends so-called crawlers via well-known job portals and job platforms. They search job boards in classified ads, extract relevant information and display this directly in the search results box. Accessing offers is relatively easy for users after activation. In the USA, simply enter a search term, for example "Jobs IT Administrator New York", and you will see a highlighted field on a regular search results page. Click here to go to Google's recruitment portal. You can already find a job in Germany using a VPN, but if you surf using a German IP, this feature is usually not available.

Google for Jobs Germany offers you optimal results

Google for Jobs offers users direct access to search results tailored to jobs in their area. Nevertheless, the box has some practical features. The search can be filtered. This is made possible by certain features such as: home office. The search radius, on the other hand, can be changed to 2, 10, 25, 50, 100 or 300 kilometers as required with a click of the mouse. You can also go directly to the application at the touch of a button. This makes Google for Jobs a functioning recruitment portal.

The result of this is likely to be that more and more users will stay on the Google interface and not even go to StepStone, Monster or Indeed. This gives companies the opportunity to get better job offers on their own websites. They are comparable to ads on national portals. But they also avoid costly advertising on Indeed, StepStone or Monster. They have lost their advantage over the company website. This gives companies more independence and minimizes costs. Those who rank well on Google for Jobs can count on a wealth of apps. Reach the target group reliably because the relevant parties themselves set the right filters. The next step is to ensure that Google algorithms can easily find job advertisements on company websites.

Find your dream job easily and conveniently with Google Job Search

Applicants no longer have to click on various job portals, instead a Google search is sufficient. Google now accesses your search behavior and evaluates your classified ads individually for each user. The best position for the job seeker is shown at the top. Companies that do not match the profile of the seeker for various reasons or are too far away from their place of residence are less likely to be shown. This saves a lot of time when hiring job seekers and subsequent companies. Applicants do not have to click on the job portal, as the jobs are clearly displayed, but simply compare all the job portal ads with the online job ads on the company website.

Applicants can also find international classifieds. Therefore, there are no restrictions on the application.