Author: Kurt Schauer
With the release of the latest generation of ChatGPT, the developers of the artificial intelligence heralded a new era at the end of 2022. The text-based AI software creates almost independently linguistically and grammatically correct texts such as poems, news reports or recipes at high speed. And although the AI still struggles with some teething troubles, the release marked a paradigm shift in several industries.
Artificial Intelligence on the Rise
Based on the Generative Pretraining Transformer, or GPT for short, AI software learns to use natural language. Immense amounts of data from chat-based conversations serve as the foundation. A chatbot is thus able, for example, to provide answers to user questions or to hold a conversation. In addition to artificial intelligences such as ChatGPT from OpenAI, there are numerous others, such as Neuroflash or Jasper.
In other industries too, such as the art world, artificial intelligences are already on the rise. From the composition of pieces modelled on the style of deceased musicians to the creation of individual landscape paintings, there are hardly any limits. The way they work is always based on the same principle: information fed in the form of text or images serves machine learning and expands an AI’s knowledge base. Through analyses, the software recognises existing patterns and learns to link various elements together in new ways.
Data protection advocates and critics view this development critically. The use of algorithms based on information from the internet creates a legal grey area in the field of copyright and intellectual property rights. As long as this „elephant in the room“ exists, artificial intelligence does not represent a fully-fledged alternative in the commercial sector. Such tools are particularly popular in the leisure sector.
Source:freepik.com
Everyday Application Examples
The software is currently still in the testing phase and invites users to try it out for free for non-commercial use. Those looking for detailed answers to simple questions will find them here. Furthermore, ChatGPT is capable of writing detailed and structured text responses of variable length.
In addition to a well-thought-out structure and correct orthography, the AI can be used across languages. It uses clear and easy-to-understand language and gets straight to the point without much ado. Anyone who has already gained experience with the numerous AI assistants in online shops will clearly recognize the leap in quality. In summary, ChatGPT offers the following advantages and can be used in everyday life, for example, for:
- Creation of text-based content of all kinds
- Alternative to Google
- Brainstorming on various topics
Try out the artificial intelligence yourself. All you need is a free account, for which you must provide your email address and mobile number.
Pitfalls of Artificial Intelligence
Although artificial intelligence takes a great deal of work off our hands, it will not replace Google or even the human pen anytime soon. With us, you as the customer are the focus, and we therefore respond individually to your needs – something that an artificial intelligence can never offer and that is essential in this area.
Anyone practiced in using ChatGPT quickly learns to recognize the differences between organic and machine-generated texts. Artificial intelligences are by no means infallible. In some cases, the software mixes up facts or draws illogical conclusions. Even the best AI software is not able to distinguish between true and false claims. Ultimately, all texts resulting from analytical processes are based exclusively on stochastics and mathematical formulas within the network.
Moreover, there is often a lack of added value. Through artificially padded formulations or the repetition of information, the text loses informational density, which disrupts the reading flow. Due to the lack of currency of the information circulating online, ChatGPT reaches its limits with seasonally fluctuating topics, such as creating travel guides.
Since the software relies on already existing texts and merely reformulates existing information, the question of copyright for texts created by ChatGPT remains open. OpenAI itself holds no rights whatsoever to the texts fed into it. Even a green light from Copyscape does not provide complete reassurance, since even formulation fragments may be subject to copyright under certain circumstances. In addition, the question arises as to who holds the copyright to texts created by AI software. As long as legal questions remain unresolved, the use of ChatGPT in the commercial sector moves within a legal gray area. Google and other search engines already penalize the use of AI-generated content today by downgrading it as spam.
Numerous AI software providers have launched a trial run in recent months. Users have the opportunity to test the offering free of charge to a limited extent after creating an account. While some providers like Neuroflash or Jasper offer capacities of 2,000 to 10,000 words respectively, the American startup OpenAI provides an unlimited trial offer. Its use is as simple as that of a search engine. Whereas previously the input and setting of various parameters were necessary, today the input of a simple keyword is sufficient. For example, you can have the artificial intelligence create a recipe with the ingredients you currently have at home, or find the error in your source code in a matter of seconds. Test Chat GPT now.
There is no doubt that artificial intelligence will have a lasting impact on the world of work. In recent decades, developers have made rapid progress, which is already being used in some industries, such as customer service. Artificial intelligence still lacks the ability to think abstractly and critically. The replacement of entire branches of work by AI software is likely still a long way off.
In the field of online marketing, the software can already contribute to the automation of some processes, such as data analysis or the generation of customer-based offers. AI software can also prove to be a helpful tool in keyword analysis or in the brainstorming process. However, AI still lacks the ability to predict social changes early on and to design advertising campaigns effectively accordingly.
Conclusion – Chat GPT as a Supporting Tool
There is no question that artificial software such as ChatGPT is changing the world in a lasting way. However, its influence on industries such as SEO or advertising agencies is smaller than some users predict. In the foreseeable future, these programs will probably not replace humans due to their lack of critical thinking and their purely analytical reasoning. Artificial intelligence is far from being able to surpass services such as those offered by our KAOS advertising agency, since we draw on decades of expertise and have already been working successfully with our clients for over 30 years. The client and their wishes come first for us – something that an AI cannot offer.
Do you have questions?
Kurt Schauer
Managing Director
