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As a globally operating innovation driver for energy systems headquartered in Wangen im Allgäu, SEW PowerSystems embodies engineering excellence at the highest level. To make this strength tangible in the digital realm as well, we aligned the online presence consistently with our client’s vision: to establish SEW PowerSystems as an independent hidden champion and a first-class employer for top talent – through authentic, user-centric communication that makes the passion for technology palpable.
The Challenge
Kick-off Workshop
Strategy & Consulting
The goal of the relaunch was a clear positioning as an independent, attractive employer, with 90% of the focus placed on employer branding. The central challenge: to transform the high technical complexity of the engineering „shop“ into a lean, user-centered structure that guides skilled professionals intuitively to relevant job openings — and to do so on the basis of the NEOS CMS.
Strategic Repositioning
Brand Identity
Corporate design
Leitmotif: „The quiet force that moves the world.“ The digital presence deliberately breaks away from the look of the parent group and establishes the company independently at the location: small at the site, but globally decisive when it matters. Since attracting employees is the main goal, the communication revolves around authenticity and the location’s deeply rooted engineering culture — „real people instead of show.“ Tone: calm, understated, proud, visionary.
Design & technical implementation
UI/UX design
Web Development
Technical Implementation
Content Strategy
Copywriting
Two core goals emerged from the workshops: a clear differentiation from the parent company and an easily maintainable system for the content team. This resulted in:
- Design & Identity: Structured corporate design with ample white space, Google Font Inter, and shades of grey with red accents.
- Technical Implementation: Responsive, GDPR-compliant website on NEOS-CMS with an intuitive UI/UX structure.
- Content: Content strategy based on appreciative employee quotes that highlight the cultural strength of the location.
Authentic Image and Video Concept
Photography
In order to portray the engineering culture authentically, the visual concept consistently avoids stock photography. Instead, the relaunch relies on available light and the characteristic „blue style“ that captures real work situations. To preserve objectivity, staged group shots and direct eye contact with the camera are deliberately avoided.
THE RESULT
The new, authentic web presence positions SEW PowerSystems as an independent „hidden champion“ and, through target-group-oriented employer branding and intuitive user guidance, sets the course for successful recruiting.
Do you have any questions?
Cirilla Lanz
Head of Web/Digital
