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The Task
Conception
Photoshoot
As the starting point for the future appearance and communication of HOLZER, the brand core also shapes the visual style. This means that the brand core values must be expressed as effectively as possible in the visual aesthetic. Accordingly, the HOLZER visual world will henceforth be defined by friendly, warmth-radiating visual worlds with softly flowing image transitions.
In line with the company’s high quality standards – a central brand core attribute – particular detailed precision must be ensured in the area of technical photography. Viewed as a whole, we favor clear, uncluttered visual worlds that showcase the exceptional value of the developments from HOLZER to the best possible effect.
In the motif area „Visual Style People,“ the brand core attributes „Social Thinking and Action“ as well as „Team Spirit“ must be visualized: Consequently, the themes of „interaction“ and „interpersonal friendliness and likability“ come into focus here. Since authenticity is paramount in every respect at HOLZER, we strongly advised against using so-called stock archive photographs. This is because the artificially exaggerated facial expressions of the depicted individuals predominantly found there would run diametrically counter to the credo of „authenticity.“
All in all, in this way we have succeeded in generating visual worlds in which the company fully recognizes itself and which contribute significantly to the identity formation of the HOLZER brand.
Do you have any questions?
Hubertus von Kolkow
Head of Brand Consulting/Strategy
