Author: Kurt Schauer
Successfully retaining and recruiting employees is one of the most pressing issues in small and medium-sized businesses. The much-cited „war for talent“ is becoming increasingly tough. It is all the more crucial to stand out from the competition through the consistent development and management of a strong employer brand.
Small and medium-sized companies in particular offer numerous advantages: flat hierarchies, short decision-making paths and a family-like working atmosphere. A convincing employer brand communicates these strengths effectively to the outside world.
The goal: to leave a lasting impression on employees and applicants. It is not enough to merely revise the external appearance, such as job advertisements.
Employer Branding
The path to an individual brand involves four consistent steps:
- Analysis of values, image, services, and offerings
- Definition of the brand
- Development of the campaign
- Roll-out of measures
It is particularly important to involve your own employees in the entire process. They are the company’s most valuable ambassadors. The result is a sharpened, attractive profile that is consistently reflected throughout all corporate communications and across all channels – both online and offline.
Do you have questions?
Hubertus von Kolkow
Head of Brand Consulting/Strategy
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